The 3rd edition of BFSHOW, a footwear trade show featuring over 330 Brazilian footwear brands, opened on November 11 at Anhembi District in São Paulo, Brazil, reflecting the industry’s optimism and strong growth outlook for 2024 and 2025.
Haroldo Ferreira, Executive President of the Brazilian Footwear Industries Association (Abicalçados), emphasizes that the rising demand, especially in the domestic market, brings renewed energy to the exhibiting footwear companies. “Not only has visitor traffic been excellent, but so have the results. Buyers are here, genuinely seeking to make deals and stock their shelves for the high summer and next winter season,” he comments, noting that growing domestic demand is fueling not just BFSHOW’s expansion but the entire footwear industry. “By year’s end, we expect production to increase by more than 3%, which will add to a projected growth of around 2% for 2025. With this momentum, we’ll surpass pre-pandemic production levels of 2019,” Ferreira highlights.
João Paulo Picolo, CEO of NürnbergMesse Brasil, notes that from day one, BFSHOW has solidified its position as the premier business platform for the Brazilian footwear industry, bringing together brands from across Brazil and buyers from dozens of countries. “For three days, we’re offering a unique platform for exhibitors to showcase their latest products and strengthen their business networks. The new venue has also proven to be a great choice, providing easy access and a smooth flow of visitors,” he comments.
Satisfied Exhibitors
Nelson Magagnin, Marketing Manager at Ramarim (Nova Hartz/RS), was impressed by the high visitor turnout on the fair’s first day. “The Ramarim booth was practically full all day long. Tomorrow should be an even better day,” he shares, adding that the brand welcomed buyers from all over Brazil and Latin America.
Representing the children’s footwear segment, Klin’s (Birigui/SP) Marketing Trade representative, Paulo Roberto Souza, described the first day as a success in building “valuable market relationships” and generating business leads. “Moreover, the show is very well-structured with a team ready to host our clients in style. We believe that tomorrow will be even stronger for business,” he highlights.
BFSHOW
BFSHOW will run through Wednesday, November 13, and is expected to host over 10,000 buyers from 61 countries across its three days. The trade show is organized by Abicalçados in partnership with NürnbergMesse Brasil, a subsidiary of Germany’s NürnbergMesse Group. Learn more at www.bfshow.com.br. www.bfshow.com.br.
