{"id":12242,"date":"2025-05-19T22:14:38","date_gmt":"2025-05-19T22:14:38","guid":{"rendered":"https:\/\/bfshow.com.br\/?p=12242"},"modified":"2025-05-19T22:15:57","modified_gmt":"2025-05-19T22:15:57","slug":"fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow","status":"publish","type":"post","link":"https:\/\/bfshow.com.br\/es\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/","title":{"rendered":"F\u00e1bio Porchat y Coca-Cola Shoes promueven collab en BFSHOW"},"content":{"rendered":"<p>El humorista F\u00e1bio Porchat ha prestigiado el primer d\u00eda de BFSHOW, la feria de calzado m\u00e1s grande de Am\u00e9rica Latina, realizada por Abical\u00e7ados y organizada por N\u00fcrnbergMesse Brasil. Protagonista de la nueva campa\u00f1a de marketing de la colecci\u00f3n Share a Coke de Coca-Cola Shoes, el artista estuvo en el stand de Sugar Shoes y Neorubber hablando sobre la alianza con la marca y haciendo una versi\u00f3n \u00abcalzado\u00bb del programa Que Hist\u00f3ria \u00e9 Essa, Porchat?, (\u00bfCu\u00e1l es la historia, Porchat?), escuchando historias de representantes de la empresa y visitantes invitados. <em>Que Hist\u00f3ria \u00e9 Essa, Porchat?,<\/em> ouvindo hist\u00f3rias de representantes da empresa e visitantes convidados.<\/p>\n\n\n\n<p>\u00abTuve mucha libertad creativa (en esta alianza). Poder tomar un texto que ya era original y hacerlo a mi manera fue genial. Y el resultado es gracioso porque funcion\u00f3. Cuando una empresa tiene una mentalidad abierta y no s\u00f3lo quiere hablar de vender, funciona. Cuanto m\u00e1s podemos llegar a las personas a trav\u00e9s de la comedia, m\u00e1s le gusta la marca\u00bb, afirma. \u00abHoy estoy muy contento de estar aqu\u00ed contando esta historia, y tambi\u00e9n escuchando otras historias\u00bb, dijo Porchat a su llegada a BFSHOW.<\/p>\n\n\n\n<p>\u00abHicimos esta campa\u00f1a junto con el relanzamiento de las latas personalizadas de Coca-Cola, retomando un \u00e9xito de hace 10 a\u00f1os tras tambien con Porchat, que jug\u00f3 con el nombre de Kellen. La idea es demostrar que si no encuentras tu nombre en la lata, puedes tenerlo en la sandalia playera de Coca-Cola. Creo que es un match perfecto\u00bb, dijo Rodaika Diel, directora ejecutiva de Sugar Shoes.<em> stickers<\/em> exclusivos e em quatro vers\u00f5es diferentes.<\/p>\n\n\n\n<p>\u00abHicimos esta campa\u00f1a junto con el relanzamiento de las latas personalizadas de Coca-Cola, retomando un \u00e9xito de hace 10 a\u00f1os tras tambien con Porchat, que jug\u00f3 con el nombre de Kellen. La idea es demostrar que si no encuentras tu nombre en la lata, puedes tenerlo en la sandalia playera de Coca-Cola. Creo que es un match perfecto\u00bb, dijo Rodaika Diel, directora ejecutiva de Sugar Shoes. <em>match<\/em> perfeito\u201d, contou Rodaika Diel, diretora-executiva da Sugar Shoes.<\/p>\n\n\n\n<p>La colecci\u00f3n Share a Coke ya est\u00e1 disponible en las tiendas f\u00edsicas y online de la marca, as\u00ed como en revendedores autorizados. En BFSHOW, que se celebra hasta el mi\u00e9rcoles en el Distrito Anhembi de S\u00e3o Paulo, los visitantes tambi\u00e9n pueden personalizar sus sandalias playeras.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>O humorista F\u00e1bio Porchat prestigiou o primeiro dia da BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina, realizada pela Abical\u00e7ados e organizada pela N\u00fcrnbergMesse Brasil. Estrela da nova a\u00e7\u00e3o de marketing&nbsp;da cole\u00e7\u00e3o Share a Coke, da Coca-Cola Shoes, o artista esteve no estande do Grupo Sugar Shoes e Neorubber falando da parceria com a marca e [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-12242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>F\u00e1bio Porchat e Coca-Cola Shoes promovem collab na BFSHOW - Brazilian Footwear Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bfshow.com.br\/es\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00e1bio Porchat e Coca-Cola Shoes promovem collab na BFSHOW - Brazilian Footwear Show\" \/>\n<meta property=\"og:description\" content=\"O humorista F\u00e1bio Porchat prestigiou o primeiro dia da BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina, realizada pela Abical\u00e7ados e organizada pela N\u00fcrnbergMesse Brasil. Estrela da nova a\u00e7\u00e3o de marketing&nbsp;da cole\u00e7\u00e3o Share a Coke, da Coca-Cola Shoes, o artista esteve no estande do Grupo Sugar Shoes e Neorubber falando da parceria com a marca e [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bfshow.com.br\/es\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/\" \/>\n<meta property=\"og:site_name\" content=\"Brazilian Footwear Show\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bfshowoficial\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T22:14:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-19T22:15:57+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bfshow.com.br\/wp-content\/uploads\/2025\/05\/Captura-de-Pantalla-2025-05-19-a-las-7.10.19-p.-m.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1130\" \/>\n\t<meta property=\"og:image:height\" content=\"752\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"imprensa2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"imprensa2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/\"},\"author\":{\"name\":\"imprensa2\",\"@id\":\"https:\/\/bfshow.com.br\/#\/schema\/person\/d44405f1ebc626a2a9fc93e8772b53cd\"},\"headline\":\"F\u00e1bio Porchat e Coca-Cola Shoes promovem collab na BFSHOW\",\"datePublished\":\"2025-05-19T22:14:38+00:00\",\"dateModified\":\"2025-05-19T22:15:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/\"},\"wordCount\":383,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bfshow.com.br\/#organization\"},\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/\",\"url\":\"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/\",\"name\":\"F\u00e1bio Porchat e Coca-Cola Shoes promovem collab na BFSHOW - Brazilian Footwear Show\",\"isPartOf\":{\"@id\":\"https:\/\/bfshow.com.br\/#website\"},\"datePublished\":\"2025-05-19T22:14:38+00:00\",\"dateModified\":\"2025-05-19T22:15:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/bfshow.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"F\u00e1bio Porchat e Coca-Cola Shoes promovem collab na BFSHOW\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bfshow.com.br\/#website\",\"url\":\"https:\/\/bfshow.com.br\/\",\"name\":\"Brazilian Footwear Show\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/bfshow.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bfshow.com.br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bfshow.com.br\/#organization\",\"name\":\"Brazilian Footwear Show\",\"url\":\"https:\/\/bfshow.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/bfshow.com.br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bfshow.com.br\/wp-content\/uploads\/2022\/11\/logo-light.png\",\"contentUrl\":\"https:\/\/bfshow.com.br\/wp-content\/uploads\/2022\/11\/logo-light.png\",\"width\":1625,\"height\":322,\"caption\":\"Brazilian Footwear Show\"},\"image\":{\"@id\":\"https:\/\/bfshow.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bfshowoficial\",\"https:\/\/www.instagram.com\/bfshowoficial\/\",\"https:\/\/www.linkedin.com\/company\/bfshowoficial\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/bfshow.com.br\/#\/schema\/person\/d44405f1ebc626a2a9fc93e8772b53cd\",\"name\":\"imprensa2\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/bfshow.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/bfshow.com.br\/wp-content\/litespeed\/avatar\/06b160efa5bc93c875b7383b163c3c62.jpg?ver=1775756176\",\"contentUrl\":\"https:\/\/bfshow.com.br\/wp-content\/litespeed\/avatar\/06b160efa5bc93c875b7383b163c3c62.jpg?ver=1775756176\",\"caption\":\"imprensa2\"},\"url\":\"https:\/\/bfshow.com.br\/es\/author\/imprensa2\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"F\u00e1bio Porchat e Coca-Cola Shoes promovem collab na BFSHOW - Brazilian Footwear Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bfshow.com.br\/es\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/","og_locale":"es_ES","og_type":"article","og_title":"F\u00e1bio Porchat e Coca-Cola Shoes promovem collab na BFSHOW - Brazilian Footwear Show","og_description":"O humorista F\u00e1bio Porchat prestigiou o primeiro dia da BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina, realizada pela Abical\u00e7ados e organizada pela N\u00fcrnbergMesse Brasil. Estrela da nova a\u00e7\u00e3o de marketing&nbsp;da cole\u00e7\u00e3o Share a Coke, da Coca-Cola Shoes, o artista esteve no estande do Grupo Sugar Shoes e Neorubber falando da parceria com a marca e [&hellip;]","og_url":"https:\/\/bfshow.com.br\/es\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/","og_site_name":"Brazilian Footwear Show","article_publisher":"https:\/\/www.facebook.com\/bfshowoficial","article_published_time":"2025-05-19T22:14:38+00:00","article_modified_time":"2025-05-19T22:15:57+00:00","og_image":[{"width":1130,"height":752,"url":"http:\/\/bfshow.com.br\/wp-content\/uploads\/2025\/05\/Captura-de-Pantalla-2025-05-19-a-las-7.10.19-p.-m.jpg","type":"image\/jpeg"}],"author":"imprensa2","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"imprensa2","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/#article","isPartOf":{"@id":"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/"},"author":{"name":"imprensa2","@id":"https:\/\/bfshow.com.br\/#\/schema\/person\/d44405f1ebc626a2a9fc93e8772b53cd"},"headline":"F\u00e1bio Porchat e Coca-Cola Shoes promovem collab na BFSHOW","datePublished":"2025-05-19T22:14:38+00:00","dateModified":"2025-05-19T22:15:57+00:00","mainEntityOfPage":{"@id":"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/"},"wordCount":383,"commentCount":0,"publisher":{"@id":"https:\/\/bfshow.com.br\/#organization"},"articleSection":["Not\u00edcias"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/","url":"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/","name":"F\u00e1bio Porchat e Coca-Cola Shoes promovem collab na BFSHOW - Brazilian Footwear Show","isPartOf":{"@id":"https:\/\/bfshow.com.br\/#website"},"datePublished":"2025-05-19T22:14:38+00:00","dateModified":"2025-05-19T22:15:57+00:00","breadcrumb":{"@id":"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bfshow.com.br\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/bfshow.com.br\/"},{"@type":"ListItem","position":2,"name":"F\u00e1bio Porchat e Coca-Cola Shoes promovem collab na BFSHOW"}]},{"@type":"WebSite","@id":"https:\/\/bfshow.com.br\/#website","url":"https:\/\/bfshow.com.br\/","name":"Brazilian Footwear Show","description":"","publisher":{"@id":"https:\/\/bfshow.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bfshow.com.br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/bfshow.com.br\/#organization","name":"Brazilian Footwear Show","url":"https:\/\/bfshow.com.br\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/bfshow.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/bfshow.com.br\/wp-content\/uploads\/2022\/11\/logo-light.png","contentUrl":"https:\/\/bfshow.com.br\/wp-content\/uploads\/2022\/11\/logo-light.png","width":1625,"height":322,"caption":"Brazilian Footwear Show"},"image":{"@id":"https:\/\/bfshow.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bfshowoficial","https:\/\/www.instagram.com\/bfshowoficial\/","https:\/\/www.linkedin.com\/company\/bfshowoficial\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/bfshow.com.br\/#\/schema\/person\/d44405f1ebc626a2a9fc93e8772b53cd","name":"imprensa2","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/bfshow.com.br\/#\/schema\/person\/image\/","url":"https:\/\/bfshow.com.br\/wp-content\/litespeed\/avatar\/06b160efa5bc93c875b7383b163c3c62.jpg?ver=1775756176","contentUrl":"https:\/\/bfshow.com.br\/wp-content\/litespeed\/avatar\/06b160efa5bc93c875b7383b163c3c62.jpg?ver=1775756176","caption":"imprensa2"},"url":"https:\/\/bfshow.com.br\/es\/author\/imprensa2\/"}]}},"_links":{"self":[{"href":"https:\/\/bfshow.com.br\/es\/wp-json\/wp\/v2\/posts\/12242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bfshow.com.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bfshow.com.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bfshow.com.br\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bfshow.com.br\/es\/wp-json\/wp\/v2\/comments?post=12242"}],"version-history":[{"count":2,"href":"https:\/\/bfshow.com.br\/es\/wp-json\/wp\/v2\/posts\/12242\/revisions"}],"predecessor-version":[{"id":12245,"href":"https:\/\/bfshow.com.br\/es\/wp-json\/wp\/v2\/posts\/12242\/revisions\/12245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bfshow.com.br\/es\/wp-json\/wp\/v2\/media\/12243"}],"wp:attachment":[{"href":"https:\/\/bfshow.com.br\/es\/wp-json\/wp\/v2\/media?parent=12242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bfshow.com.br\/es\/wp-json\/wp\/v2\/categories?post=12242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bfshow.com.br\/es\/wp-json\/wp\/v2\/tags?post=12242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}