The second edition of BFSHOW, footwear fair that took place between May 21st and 23rd, at the Transamerica Expo Center, in S\u00e3o Paulo\/SP, generated optimism for the second half of sales in the footwear industry. With 318 exhibiting brands, the fair received more than 9 thousand people, among Brazilian buyers and from all continents of the world. The fair is a realization of the Brazilian Footwear Industries Association (Abical\u00e7ados) in partnership with N\u00fcrnbergMesse Brasil.<\/p>\n\n\n\n
The executive chairman of Abical\u00e7ados, Haroldo Ferreira, points out that the fair confirmed the positive growth projection for the sector throughout 2024. \"This year, we have an estimate of growth between 0.9% and 2.2%. The success of the fair, both in negotiations with the domestic and foreign markets, make us more optimistic and close to the highest side of the range\u201d, celebrates the leader. According to him, BFSHOW demonstrated the strength and unity of the Brazilian footwear sector. \u201cI am sure that this sector, with all its power of resilience, has the potential to grow further. We need better conditions of competitiveness, because we are productive and competent in what we do. The accomplishment of BFSHOW proves this,\u201d he added.<\/p>\n\n\n\n
For the CEO of N\u00fcrnbergMesse Brasil, Jo\u00e3o Paulo Picolo, the fair, in its second edition, is consolidated as the largest in the country. \u201cWe are not the ones who are saying it, it is the exhibitors, shopkeepers and importers present in it. The move of the fair to S\u00e3o Paulo, with a better infrastructure and facilitated logistics to receive thousands of buyers with comfort and convenience is a differential that is strengthening the event as one of the main in the world and giving due recognition to the Brazilian footwear industry\u201d, he highlights. The executive also says that, on the first day alone, the fair beat all the visitation achieved in the first edition. \u201cAnd it wasn't just volume, we've had quality. The people who came, came focused on business\u201d, he evaluates.<\/p>\n\n\n\n
Energy shot<\/strong> One of the Gaucho exhibitors is Sugar Shoes, from Picada Caf\u00e9 \/ RS. Manufacturing the brands Coca-Cola Shoes, Divers\u00e3o, Aramis and Street, the group was at the BFSHOW presenting its Spring-Summer collections. According to Director Rodaika Diel, the fair surprised positively, because in addition to lots of movement, it generated business on site with buyers from all over Brazil and part of the world. \"Buyers praised, in addition to the products presented, the structure of the fair and the fact that it is located in S\u00e3o Paulo, which facilitates the logistics for the visit\u201d, she evaluates. She also says that a large argentinian group, which had a scheduled visit to the factory and could not go due to flooding, was at the fair and closed business. \u201cWe are very happy and looking forward to the November edition\u201d, she concludes.<\/p>\n\n\n\n Pampili, children's footwear industry from Birigui \/ SP, was also satisfied with the event. The company's International Business Coordinator, Lismeire da Silva Santos, hardly stopped serving buyers, especially from outside the country. \"Looking at the international market retraction scenario, the fair becomes even more relevant and with results above expectations\u201d, she says. According to her, the logistics of the fair, in S\u00e3o Paulo, greatly facilitated the visit of major international players. \u201cWe opened three new international markets here, Costa Rica, Chile and Yemen, in addition to receiving traditional customers, mainly from Latin America,\u201d she says, stressing that the matchmaking job (service that crosses demand with product supply), carried out by Abical\u00e7ados, greatly facilitated negotiations, making BFSHOW an event with a total focus on business. The director of the company, Sergio Andreazzi, corroborates the professional's opinion, highlighting that the fair is recovering the prestige of the sector's national shows. \u201cThe second edition of BFSHOW took a step, a big step, compared to its first edition. I'm sure the next edition, in the New Anhembi, will be even better. We will be there and we will need an even larger space\" he assesses.<\/p>\n\n\n\n Collective strength International markets<\/strong> The buyer of the Armando Company Group from Kuwait, Daniel Krayem, points out that the fair united organization with new releases in accordance with the main trends in the world market. \u201cWe have made great contacts that will certainly generate future business. It was quite easy to find the shoes we needed because of the arrangement by segments\u201d, he evaluates.<\/p>\n\n\n\n In the coming days, Abical\u00e7ados and N\u00fcrnbergMesse Brasil will release the figures of the negotiations carried out by the buyers brought by BFSHOW.<\/p>\n\n\n\n Help RS<\/strong> Move to SP<\/strong> <\/p>\n\n\n\n About the organizers<\/strong> A segunda edi\u00e7\u00e3o da BFSHOW, feira de cal\u00e7ados que aconteceu entre os dias 21 e 23 de maio, no Transamerica Expo Center, em S\u00e3o Paulo\/SP, gerou otimismo para o segundo semestre de vendas da ind\u00fastria cal\u00e7adista. Com 318 marcas expositoras, a mostra recebeu mais de 9 mil pessoas, entre compradores brasileiros e de todos os […]<\/p>\n","protected":false},"author":5,"featured_media":8728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-8726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"\n
The BFSHOW was a real energy shot for the national footwear industry, still very shaken by what is happening in Rio Grande do Sul, the largest exporter and second largest producer of footwear in Brazil. The keyword for the 56 Gaucho brands participating in the BFSHOW was resilience. With logistical difficulties, since Porto Alegre's airport was hit hard by the floods and is not expected to reopen until September, many came by alternative airports or even by buses and vans to S\u00e3o Paulo. \u201cThe Gaucho footwear sector showed a strength that impressed everyone here at BFSHOW. I am convinced that, by the end of May, more than 90% of footwear production in Rio Grande do Sul will be normalized\u201d, projects the CEO of Abical\u00e7ados.<\/p>\n\n\n\n
<\/strong>At the collective stand of Nova Serrana, which brought together 60 brands from the footwear pole in Minas Gerais in a space of more than 1.2 thousand meters within the Transamerica Expo Center, Stir was another company satisfied with the results achieved, especially in the domestic market. \u201cWe've received a large number of visits from Brazilian buyers, mainly from the S\u00e3o Paulo market, which absorbs 45% of our sales,\u201d says Conrado Lacerda, from the commercial department. According to him, the grouping of the Minas footwear location in a single space further enhanced participation. \"At the next fair, we will have even more brands. Those who did not come, will want to come\u201d, he concludes.<\/p>\n\n\n\n
In addition to the great visitation of buyers from all regions of Brazil, BFSHOW had an expressive presence of importers from all continents. According to the promoter, there were more than 60 accredited countries. Through a joint effort carried out by Abical\u00e7ados, the Brazilian Export and Investment Promotion Agency (ApexBrasil) - through the Brazilian Footwear program - and N\u00fcrnbergMesse Brasil, more than 150 international buyers from 98 groups were brought to Brazil. \"Adding to the foreign buyers who came on their own, we should exceed three hundred importers,\u201d says Abical\u00e7ados' Business and Relationship Manager, Let\u00edcia Sperb Masselli.<\/p>\n\n\n\n
As it could not be otherwise, the fair was also the stage for solidarity with those affected by the floods in Rio Grande do Sul. The fair spread several totems with QR code to send PIX to the Movement Next Steps RS, that is raising financial resources that will be directed to the restructuring of the living conditions of the impacted footwear-related families.<\/p>\n\n\n\n
A fact quite celebrated during the second edition of BFSHOW, the coming to the capital of S\u00e3o Paulo became definitive. \"The fair grew roots in S\u00e3o Paulo. In the next edition, the event will be even bigger, held in the New Anhembi District, a space that has received investment of more than R$ 500 million and is fully prepared to host an event of the magnitude of BFSHOW with comfort, security and facilitated logistics\u201d, announces Picolo. The next edition of the fair takes place between November 11th and 13th, 2024.
About Abical\u00e7ados
Abical\u00e7ados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abical\u00e7ados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil\u2019s footwear industry with respect, excellency, and results.<\/p>\n\n\n\n
N\u00fcrnbergMesse Brasil is a subsidiary of the N\u00fcrnbergMesse Group, one of the 15 largest fair organizers in the world. The group\u2019s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by N\u00fcrnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.<\/p>","protected":false},"excerpt":{"rendered":"