{"id":8702,"date":"2024-05-22T22:31:44","date_gmt":"2024-05-22T22:31:44","guid":{"rendered":"https:\/\/bfshow.com.br\/?p=8702"},"modified":"2024-05-22T22:31:49","modified_gmt":"2024-05-22T22:31:49","slug":"feira-de-calcados-apresenta-novidades-para-a-moda-da-running-era","status":"publish","type":"post","link":"https:\/\/bfshow.com.br\/en\/feira-de-calcados-apresenta-novidades-para-a-moda-da-running-era\/","title":{"rendered":"Footwear fair presents novelties for the \"Running Era\u201d fashion"},"content":{"rendered":"<p><em>New trend captivates millions and has a significant impact on the sports shoe market<\/em><\/p>\n\n\n\n<p>Running is the sport of the moment. The so-called \u201cRunning Era\u201d has gained prominence on social networks and has involved thousands of people of different ages in the movement. Data prove this trend: according to the Brazilian Association of Street Running (ABCR), interest in the sport has grown in Brazil. In 2023, 150 thousand street races were held and there was a 13% increase in the number of participants compared to the previous year. The survey estimates that today there are 13 million runners in the country.<\/p>\n\n\n\n<p>This trend is not only limited to the search for an active lifestyle and connected with urban trends, but mainly by raising awareness of the impacts on the health and well-being of practitioners. BFSHOW, the largest footwear fair in Brazil, held for the first time in S\u00e3o Paulo, presented the novelties and technologies for running shoes. The event began on Tuesday (May 21st) and will run until Thursday (May 23rd), at the Transamerica Expo Center.<\/p>\n\n\n\n<p>Among the novelties is the new release of Olympikus, a Vulcabras brand, the Olympikus Corre Supra. The model is the first super sneaker made in Brazil, which combines the most modern in technology and innovation in the world to democratize the Brazilian consumer's access to high performance sneakers.<\/p>\n\n\n\n<p>The model has an unprecedented continuous carbon fiber plate, the Carbon G via Toray. Coated with liquid graphene, the material provides plate performance with 3 times greater propulsion and is 5 times more resistant when compared to short fibers. The midsole and insole are produced with the exclusive NT-X foam. The result is a lightweight shoe, which adheres to both dry and wet ground, giving more stability to the run. Despite being a high-performance sneaker, the brand reinforces that it caters to both professional and amateur runners.<\/p>\n\n\n\n<p>In addition to the Vulcabras group's brand, Rep-play presented at the BFSHOW its new collection \u201cOo Esporte Nos Move\u201d (Sport Moves Us), aimed at those who run in a lighter way, under 10 km. The new sneakers in the collection have an EVA sole, value the comfort of the athlete and are breathable. \u201cOur shoes are super light and great for those who are starting to run,\u201d says Rodrigo Lacerda, Commercial Manager of the brand.&nbsp;<\/p>\n\n\n\n<p>Lacerda also commented about the new era of the race: \u201cWe have noticed a much greater movement in the search for sports shoes over recent years because of this new trend and this has resulted in the growth of the company,\u201d he celebrates.&nbsp;<\/p>\n\n\n\n<p><strong>Service:<\/strong><\/p>\n\n\n\n<p><strong>BFSHOW runs until May 23rd, 2024,<\/strong>at the Transamerica Expo Center in S\u00e3o Paulo.<a href=\"https:\/\/credenciamento.bfshow.com.br\/en\/credenciamento-bfshow\"> Do your Pre-Accreditation here for free<\/a>&nbsp; to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.<\/p>\n\n\n\n<p><strong>About Abical\u00e7ados<\/strong><\/p>\n\n\n\n<p>Abical\u00e7ados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abical\u00e7ados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil\u2019s footwear industry with respect, excellency, and results.<\/p>\n\n\n\n<p><strong>About N\u00fcrnbergMesse Brazil<\/strong><\/p>\n\n\n\n<p>N\u00fcrnbergMesse Brasil is a subsidiary of the N\u00fcrnbergMesse Group, one of the 15 largest fair organizers in the world. The group\u2019s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by N\u00fcrnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nova tend\u00eancia j\u00e1 cativa milh\u00f5es e tem impacto significativo no mercado de cal\u00e7ados esportivos A corrida \u00e9 o esporte do momento. A chamada \u201cRunning Era\u201d ganhou destaque nas redes sociais e tem envolvido milhares de pessoas de diversas idades no movimento. Dados comprovam essa tend\u00eancia: segundo a Associa\u00e7\u00e3o Brasileira de Corridas de Rua (ABCR), o [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-8702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Feira de cal\u00e7ados apresenta novidades para a moda da \u201cRunning Era\u201d - Brazilian Footwear Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bfshow.com.br\/en\/feira-de-calcados-apresenta-novidades-para-a-moda-da-running-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Feira de cal\u00e7ados apresenta novidades para a moda da \u201cRunning Era\u201d - Brazilian Footwear Show\" \/>\n<meta property=\"og:description\" content=\"Nova tend\u00eancia j\u00e1 cativa milh\u00f5es e tem impacto significativo no mercado de cal\u00e7ados esportivos A corrida \u00e9 o esporte do momento. A chamada \u201cRunning Era\u201d ganhou destaque nas redes sociais e tem envolvido milhares de pessoas de diversas idades no movimento. Dados comprovam essa tend\u00eancia: segundo a Associa\u00e7\u00e3o Brasileira de Corridas de Rua (ABCR), o [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bfshow.com.br\/en\/feira-de-calcados-apresenta-novidades-para-a-moda-da-running-era\/\" \/>\n<meta property=\"og:site_name\" content=\"Brazilian Footwear Show\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bfshowoficial\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-22T22:31:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-22T22:31:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bfshow.com.br\/wp-content\/uploads\/2024\/05\/Captura-de-Pantalla-2024-05-22-a-las-7.39.50-p.-m.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"imprensa2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"imprensa2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bfshow.com.br\/feira-de-calcados-apresenta-novidades-para-a-moda-da-running-era\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bfshow.com.br\/feira-de-calcados-apresenta-novidades-para-a-moda-da-running-era\/\"},\"author\":{\"name\":\"imprensa2\",\"@id\":\"https:\/\/bfshow.com.br\/#\/schema\/person\/d44405f1ebc626a2a9fc93e8772b53cd\"},\"headline\":\"Feira de cal\u00e7ados apresenta novidades para a moda da \u201cRunning Era\u201d\",\"datePublished\":\"2024-05-22T22:31:44+00:00\",\"dateModified\":\"2024-05-22T22:31:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bfshow.com.br\/feira-de-calcados-apresenta-novidades-para-a-moda-da-running-era\/\"},\"wordCount\":702,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bfshow.com.br\/#organization\"},\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bfshow.com.br\/feira-de-calcados-apresenta-novidades-para-a-moda-da-running-era\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bfshow.com.br\/feira-de-calcados-apresenta-novidades-para-a-moda-da-running-era\/\",\"url\":\"https:\/\/bfshow.com.br\/feira-de-calcados-apresenta-novidades-para-a-moda-da-running-era\/\",\"name\":\"Feira de cal\u00e7ados apresenta novidades para a moda da \u201cRunning Era\u201d - 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