A summer of neutral and natural colors lies ahead. That\u2019s the impression visitors get as they walk through the venue of the 6th edition of BFSHOW, The biggest footwear tradeshow in Latin America, held by the Brazilian Footwear Industries Association (Abical\u00e7ados) and organized by N\u00fcrnbergMesse Brasil (NMB).
A major trend among women\u2019s launches, earthy tones \u2014 especially brown \u2014 can be found across nearly all collections unveiled at the trade show.\n\u201cWe are increasingly breaking away from concepts such as colorful summers and winters restricted to sober shades. Today, we see major global department stores embracing colors like brown in summer apparel. It\u2019s a shade that works very well for everyday wear, and footwear and bags are no exception. This is a trend that is here to stay for quite some time,\u201d says Marcelo B\u00f6hm Ferreira, Trade Marketing Manager at Arezzo&Co, part of the AZZAS 2164 Group, from Rio Grande do Sul. He highlights the investment in earthy tones, especially in flatform sandals, loafers, and moccasins featured in the summer collections of Anacapri, Arezzo, Brizza, and Schutz.
But the trend goes beyond uppers and straps. At Byara, a footwear brand from Franca\/SP specializing in sneakers, earthy tones are also featured in the soles, in a variety of combinations. According to Eduarda Freitas, the brand\u2019s director, buyers attending the trade show have been looking for footwear options within this palette, as well as off-white tones \u2014 another major trend for the season, driven by Pantone\u2019s 2026 Color of the Year, Cloud Dancer. \u201cIn addition to these two shades, our candy-colored styles have also been in high demand. We are confident about sales at this edition of BFSHOW,\u201d she adds.
At Piccadilly, headquartered in Igrejinha\/RS, the color palette follows the macro trends for Summer 2027, featuring natural tones such as off-white, beige, and caramel, while shades like cocoa, cognac, and br\u00fbl\u00e9e are also gaining prominence. In contrast, colors such as olive green \u2014 which is establishing itself as a bridge between the natural and the contemporary \u2014 and cobalt blue refresh the season\u2019s palette. \u201cOur collection reflects an evolution of bohemian, romantic, and college-inspired styles, which will continue as key trends next season. We analyzed international runway shows and noticed that cocoa, for example, stood out even more than black. That led us to place a strong focus on earthy and neutral tones, while still keeping colors present, investing in visual harmony and the sense of well-being that Piccadilly prioritizes,\u201d explains Roberta Klein, the brand\u2019s Portfolio Specialist.
Another brand investing in the balance between neutrals and bold colors in its new collection is EVVA, from Minas Gerais, which produces footwear made entirely from EVA. At BFSHOW, the brand is showcasing summer lines as well as ready-to-deliver rain boots, perfect for the colder weather of recent days. Sales Manager Natane says visitors have been stopping by the booth looking for footwear in earthy tones for both winter and summer. \u201cCaramel has been very strong this winter and will continue into the summer season. But, as a contrast, we have also launched footwear in shades such as pink and neon green for summer, which is our main focus,\u201d she adds.<\/p>","protected":false},"excerpt":{"rendered":"
Um ver\u00e3o de cores neutras e naturais nos espera. Essa \u00e9 a sensa\u00e7\u00e3o que os visitantes t\u00eam ao caminhar pelo pavilh\u00e3o da 6a BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina, realizada pela Associa\u00e7\u00e3o Brasileira das Ind\u00fastrias de Cal\u00e7ados (Abical\u00e7ados) e organizada pela N\u00fcrnbergMesse Brasil (NMB). Grande aposta entre os lan\u00e7amentos femininos, os tons terrosos \u2013 […]<\/p>\n","protected":false},"author":4,"featured_media":15308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-15307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"\n