{"id":15272,"date":"2026-05-21T19:29:49","date_gmt":"2026-05-21T19:29:49","guid":{"rendered":"https:\/\/bfshow.com.br\/?p=15272"},"modified":"2026-05-21T19:30:00","modified_gmt":"2026-05-21T19:30:00","slug":"bfshow-alimenta-projecao-de-crescimento-da-producao-de-calcados","status":"publish","type":"post","link":"https:\/\/bfshow.com.br\/en\/bfshow-alimenta-projecao-de-crescimento-da-producao-de-calcados\/","title":{"rendered":"BFSHOW fuels growth projections for footwear production"},"content":{"rendered":"

The 6th edition of BFSHOW, The biggest footwear tradeshow in Latin America, has reinforced positive expectations in the sector for the second half of the year. Featuring around 350 Brazilian brands at the Distrito Anhembi venue, in S\u00e3o Paulo\/SP, the trade show welcomed 11.6 thousand visitors from all Brazilian states, including 1.15 thousand importers. BFSHOW was promoted by the Brazilian Footwear Industries Association (Abical\u00e7ados) and organized by N\u00fcrnbergMesse Brasil from May 18 to 20.\u00a0

The Executive President of the Brazilian Footwear Industries Association, Haroldo Ferreira, states that the event was highly effective, as exhibiting companies participated with expectations aligned with the current market scenario, acknowledging economic challenges and understanding the need to act strategically, with assertive product launches connected to the demands of both the Brazilian and international retail markets. \u201cWithin this context, the results achieved exceeded the brands\u2019 expectations, positively surprising exhibitors,\u201d he emphasizes. According to him, the strategy of incorporating qualified content also contributed directly to the trade show\u2019s performance. \u201cThe Live Commerce workshops were fully attended throughout the event, and the BFSHOW Arena delivered relevant talks for the domestic retail sector. We were able to deliver exactly what retailers were looking for,\u201d he evaluates.\u00a0

According to Haroldo Ferreira, BFSHOW\u2019s performance reinforces positive prospects for the second half of the year. \u201cIn the first quarter, we recorded a drop of around 7% in production, reflecting a still challenging scenario. However, the results seen at the trade show indicate that the market is recovering and give us confidence that this performance will be reversed in the coming months,\u201d the Executive President predicts.

For the CEO of N\u00fcrnbergMesse Brasil, Jo\u00e3o Paulo Picolo, BFSHOW once again demonstrated its strength as a platform for connections that drive relationships and business. \u201cWe are a strategic environment that brings exhibitors and buyers closer together, strengthening the entire footwear value chain. With each edition, we reaffirm our vocation to generate opportunities and boost the sector. We are already looking forward to the next BFSHOW, in November, when business and content will once again go hand in hand, strengthening an industry that is so relevant to the Brazilian economy,\u201d he states.

Positive surprise<\/strong>
Amid a market that \u201cmoved sideways\u201d in the first months of the year, the director of Andacco (S\u00e3o Sebasti\u00e3o do Para\u00edso\/MG), Benevenuto Arantes, did not have high expectations for BFSHOW. However, within the first hours of the event, the outlook changed for the remainder of 2026. According to the executive, \u201cthe trade show was a positive surprise.\u201d \u201cWe had an edition at least 50% better in terms of deals closed compared to last May. The collection was very well received, especially the women\u2019s footwear line, which accounted for 70% of sales at the event,\u201d he says. With a production of 3.8 thousand pairs of footwear per day, Andacco is expected to increase its output to 4 thousand pairs daily throughout the second half of the year. \u201cWe also expect a boost from the international market, especially from the United States, which accounts for around 40% of Andacco\u2019s total exports. Last year, we were hit hard by the tariff hike, and now the market is recovering. In fact, here at BFSHOW, the first importer to visit our booth was an American buyer,\u201d Arantes reports. In addition to buyers from the United States, Andacco welcomed importers from Argentina, Costa Rica, Israel, Ecuador, Chile, Peru, Uruguay, and Paraguay during the trade show.\u00a0<\/p>\n\n\n\n

An optimistic tone was also present in the remarks of Arthur Trindade, Trade Marketing Coordinator at Bebec\u00ea Cal\u00e7ados (Tr\u00eas Coroas\/RS). According to him, the May 2026 edition of the trade show significantly outperformed the edition held in the same month last year. \u201cWe had excellent first and second days. And the third, as you can see\u2014pointing to the tables at the booth\u2014has maintained the same pace,\u201d he says. In his view, in addition to assertive communication and collection, the positive results point to a market recovery for the brand. \u201cWe are being increasingly sought after by buyers, both from the domestic and international retail markets. The trade show was excellent.\u201d\u00a0

Restocking\u00a0<\/strong>
In addition to presenting Summer collections, BFSHOW also generated immediate business for ready delivery. This was the case for Neto Paula Leite, director of Kiko\u2019s Cal\u00e7ados, from Boituva\/SP. \u201cWe have attended every edition of the trade show and have noticed its evolution not only in terms of structure, but also in the products on display. This Summer collection has been well renewed and is very appealing. Here at BFSHOW, we made a point of visiting every booth for seasonal purchases, but we also closed some ready-delivery deals,\u201d he says. According to him, the ready-delivery orders were placed to restock the group\u2019s 11 stores following a positive Mother's Day, when sales were 5% higher compared to the same period last year.\u00a0<\/p>\n\n\n\n

Buying \u201cmore than expected\u201d<\/strong>
The director of Jofear, from Petr\u00f3polis\/RJ, Cristiano Lima, said he \u201cbought more than expected.\u201d According to him, the collections presented were highly attractive from both an aesthetic and innovation standpoint. \u201cHere, we purchased 20% more than we had initially planned. After a challenging first half of the year, we believe the second part will be stronger, which is why we are now more stocked,\u201d he emphasizes.\u00a0

International buyers<\/strong>
Traditionally, BFSHOW attracts a large number of international buyers. This edition was no different. Over the three days, more than 1.15 thousand importers from 60 countries attended the trade show.\u00a0

Attending BFSHOW for the first time, the buyer from Europa Group, Sashenka Naicker, returns to South Africa with several orders closed during the event. \u201cWe have been working with Brazilian footwear for many years, and the experience of attending the trade show was wonderful. The event is very well organized, easy to navigate, and highly digital and modern,\u201d she says. During the first two days, the importer met with Brazilian companies she already works with. On the final day, she held meetings with new manufacturers she met at the event. \u201cBrazilian products stand out for their unique design, colors, and styles. In addition, suppliers feel like a family, and our company shares the same values.\u201d<\/p>\n\n\n\n

Peruvian buyer Karla Calder\u00f3n was another importer walking the aisles of the sixth edition of BFSHOW. The buyer for Afluencia y Le Carre, which operates ten stores across several cities in Peru, highlights that the trade show is large, well segmented, and features a strong selection of exhibitors. \u201cI have been working with Brazilian footwear for around 25 years because of its quality, technology, and product diversity, in addition to competitive pricing. At this BFSHOW, I placed orders with companies I already work with and also onboarded a new supplier,\u201d she says, noting that 90% of purchases are made under a private label model for the company\u2019s brands (Vincent van Gogh for men\u2019s and women\u2019s footwear, and Gorilas for children\u2019s). private label<\/em> para as marcas da companhia (Vincent van Gogh para cal\u00e7ados masculinos e femininos; e Gorilas para infantis).

The next edition of BFSHOW has already been scheduled. It will take place from November 10 to 12, once again at the Distrito Anhembi venue, in S\u00e3o Paulo\/SP. Follow updates on the official website: bfshow.com.br . bfshow.com.br<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

A realiza\u00e7\u00e3o da 6\u00aa edi\u00e7\u00e3o da BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina, alimentou as boas expectativas do setor para a segunda parte do ano. Com cerca de 350 marcas brasileiras no Distrito Anhembi, em S\u00e3o Paulo\/SP, a mostra recebeu 11,6 mil visitantes de todos os estados brasileiros, sendo 1,15 mil importadores. A BFSHOW foi […]<\/p>\n","protected":false},"author":4,"featured_media":15273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-15272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"\nBFSHOW alimenta proje\u00e7\u00e3o de crescimento da produ\u00e7\u00e3o de cal\u00e7ados - Brazilian Footwear Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bfshow.com.br\/en\/bfshow-alimenta-projecao-de-crescimento-da-producao-de-calcados\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BFSHOW alimenta proje\u00e7\u00e3o de crescimento da produ\u00e7\u00e3o de cal\u00e7ados - Brazilian Footwear Show\" \/>\n<meta property=\"og:description\" content=\"A realiza\u00e7\u00e3o da 6\u00aa edi\u00e7\u00e3o da BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina, alimentou as boas expectativas do setor para a segunda parte do ano. Com cerca de 350 marcas brasileiras no Distrito Anhembi, em S\u00e3o Paulo\/SP, a mostra recebeu 11,6 mil visitantes de todos os estados brasileiros, sendo 1,15 mil importadores. 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