{"id":15196,"date":"2026-05-20T19:44:36","date_gmt":"2026-05-20T19:44:36","guid":{"rendered":"https:\/\/bfshow.com.br\/?p=15196"},"modified":"2026-05-20T19:45:01","modified_gmt":"2026-05-20T19:45:01","slug":"ao-infinito-e-alem-toy-story-5-e-inspiracao-para-colecoes-de-calcados-infantis","status":"publish","type":"post","link":"https:\/\/bfshow.com.br\/en\/ao-infinito-e-alem-toy-story-5-e-inspiracao-para-colecoes-de-calcados-infantis\/","title":{"rendered":"To infinity and beyond: Toy Story 5 inspires children\u2019s footwear collections\u00a0"},"content":{"rendered":"<p><em>Exhibiting brands at BFSHOW are betting on licensing famous movie characters to win over kids<\/em><\/p>\n\n\n\n<p>Iconic characters from the children\u2019s universe were present at the 6th edition of BFSHOW, The biggest footwear tradeshow in Latin America, held in S\u00e3o Paulo\/SP. Among the highlights showcased by exhibitors are licensed footwear products inspired by Toy Story 5, which premieres in Brazilian theaters on June 18.<\/p>\n\n\n\n<p>Woody and the gang are leaving the big screen to win over kids\u2019 feet. At BFSHOW, Grendene Kids launched its licensed collection inspired by the animated film. The line features three sandal models inspired by Woody, Jessie, and Buzz Lightyear, with velcro fastening and soft soles designed to ensure comfort for children. To make the products even more appealing to kids, each model comes with a character-themed carrying case.&nbsp;<\/p>\n\n\n\n<p>\u201cThe collection has been very well received. The market understands that including the toy together with the product is a major attraction for retailers. In the end, it\u2019s a useful gift: the mother buys the footwear, and the child still gets an extra present. Everyone ends up happy,\u201d explains Aneli Marques, Portfolio Product Coordinator at Grendene Kids.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Dyan Cal\u00e7ados, in turn, introduced a collection featuring 16 products inspired by the film. Available in different sizes, the sneakers translate each character\u2019s personality through design, colors, and details.<\/p>\n\n\n\n<p>The models inspired by Woody and Jessie feature a more casual look, with references to the country style, <em>country<\/em> including earthy tones and cow print patterns. Meanwhile, the Buzz Lightyear sneakers bring a futuristic concept, with LED soles inspired by the character\u2019s space-themed universe. <em>cow print<\/em>. J\u00e1 os t\u00eanis do Buzz Lightyear trazem uma proposta futurista, com solado em LED, em refer\u00eancia ao ambiente espacial do personagem.<\/p>\n\n\n\n<p>The company also took advantage of another major movie premiere to launch its Moana collection. The young navigator inspired sneakers and even sandals, embracing the more beach-oriented atmosphere of the <em>live action<\/em>adaptation, which premieres in July.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cWe have been working with Disney, Marvel, and Pixar licenses since April 2025, and due to the results achieved in the first year, we were able to renew the contract ahead of schedule. As a result, we have already secured the partnership through March 2028,\u201d explains Thiago Sassilotto, Commercial Director at Dyan Cal\u00e7ados.&nbsp;<\/p>\n\n\n\n<p><strong>Superheroes<\/strong><\/p>\n\n\n\n<p>Longtime favorites among children and the footwear industry, superhero-themed footwear continues to rank among the top-selling products. Both brands also feature products inspired by Marvel and DC characters in their portfolios. The star of the collections remains Spider-Man, still the favorite among kids.&nbsp;<\/p>\n\n\n\n<p>In Grendene\u2019s lineup, the superhero appears on the brand\u2019s famous clogs. In this model, the Spider-Man footwear also comes with a toy \u2014 this time, a water launcher inspired by the hero\u2019s iconic web-shooting ability.&nbsp;<\/p>\n\n\n\n<p>Dyan\u2019s collection features Spider-Man in more than 30 different products. Among this year\u2019s launches is the roller sneaker. Available in sizes ranging from 28 to 35, the model comes with a special feature. \u201cChildren have the option to remove the wheels, cover the opening with a plate, and wear it as a regular sneaker,\u201d explains Sassilotto.<\/p>\n\n\n\n<p>According to him, Spider-Man products are always a major success. \u201cThey don\u2019t depend on movie releases to sell. When there\u2019s a new film in theaters, it simply becomes an additional attraction. The products have their own strength and appeal across generations,\u201d concludes Sassilotto.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marcas expositoras da BFSHOW apostam no licenciamento de personagens famosos do cinema para conquistar o gosto da garotada Personagens ic\u00f4nicos do universo infantil marcaram presen\u00e7a na 6\u00aa BFSHOW, maior feira do setor cal\u00e7adista da Am\u00e9rica Latina, realizada em S\u00e3o Paulo\/SP. Entre os destaques dos expositores est\u00e3o os cal\u00e7ados licenciados inspirados em Toy Story 5, filme [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":15198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-15196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ao infinito e al\u00e9m: Toy Story 5 \u00e9 inspira\u00e7\u00e3o para cole\u00e7\u00f5es de cal\u00e7ados infantis\u00a0 - Brazilian Footwear Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bfshow.com.br\/en\/ao-infinito-e-alem-toy-story-5-e-inspiracao-para-colecoes-de-calcados-infantis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ao infinito e al\u00e9m: Toy Story 5 \u00e9 inspira\u00e7\u00e3o para cole\u00e7\u00f5es de cal\u00e7ados infantis\u00a0 - Brazilian Footwear Show\" \/>\n<meta property=\"og:description\" content=\"Marcas expositoras da BFSHOW apostam no licenciamento de personagens famosos do cinema para conquistar o gosto da garotada Personagens ic\u00f4nicos do universo infantil marcaram presen\u00e7a na 6\u00aa BFSHOW, maior feira do setor cal\u00e7adista da Am\u00e9rica Latina, realizada em S\u00e3o Paulo\/SP. 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