{"id":15182,"date":"2026-05-19T22:22:39","date_gmt":"2026-05-19T22:22:39","guid":{"rendered":"https:\/\/bfshow.com.br\/?p=15182"},"modified":"2026-05-26T19:48:15","modified_gmt":"2026-05-26T19:48:15","slug":"e-o-brasil-copa-do-mundo-vira-aposta-das-marcas-de-calcados","status":"publish","type":"post","link":"https:\/\/bfshow.com.br\/en\/e-o-brasil-copa-do-mundo-vira-aposta-das-marcas-de-calcados\/","title":{"rendered":"It\u2019s Brazil! World Cup becomes an opportunity for footwear brands"},"content":{"rendered":"


<\/strong>From children\u2019s footwear signed by Ronaldinho Ga\u00facho to travel bags, companies invest in national identity<\/em><\/p>\n\n\n\n

With only a few days to go before the official start of the World Cup, the Brazilian footwear industry is leveraging the competition\u2019s strong emotional appeal and the country\u2019s passion for soccer to win over consumers. Trends centered around green and yellow are taking center stage at BFSHOW, the main meeting point for the sector in Latin America. The trade show serves as a strategic hub for business and showcases what is expected to stand out both inside and outside stadiums during the tournament. To fuel the pursuit of a sixth title, brands have invested in themed collections inspired by the colors of the national flag, spanning casual and sports lines, as well as travel accessories geared toward the championship.

For the women\u2019s segment, Cimar has developed variations of low-top sneakers and flats in fabrics featuring green, yellow, blue, and white, with the Brazilian flag stitched onto them, already posting strong sales performance. According to founder Telvia Figueiredo, the brand\u2019s proposal is to strengthen the consumption of items that reflect Brazil\u2019s national identity with the same intensity seen in other countries, making this style common even after the tournament ends. \u201cWe want Brazil to see its nationality as something unique and wear the colors of its own flag.\u201d

Meanwhile, BKR Cal\u00e7ados has invested in a limited-edition collection for the World Cup. The line features four models in green and white, with sporty options made from elastane and printed laces, following a vibrant and laid-back concept. In the casual segment, the brand also presents a model in synthetic suede incorporating the colors of the Brazilian flag. \u201cWe\u2019ve already sold out our stock. Now, we are preparing replenishment to keep consumption strong in this final stretch. It\u2019s a fast-selling product, because Brazilians are passionate about the World Cup,\u201d says the brand\u2019s director, Ivan Brand\u00e3o.

Young fans have also received a major boost. Cal\u00e7ados Dyan introduced at BFSHOW a special World Cup collection developed in partnership with one of the greatest icons of the Brazilian national team: Ronaldinho Ga\u00facho. With models available up to size 35, the Turma do R10 line<\/em> features futsal soccer cleats and sneakers in a variety of colors, moving away from the traditional green and yellow and investing in shades of black, white, gold, and blue. All models feature the player\u2019s silhouette and signature.

Even after the World Cup, the line will remain in the brand\u2019s portfolio, which is betting on continued use among children. \u201cSoccer, with or without the World Cup, is always on the rise and is expected to remain prominent in the children\u2019s segment. In addition, Ronaldinho Ga\u00facho will launch the the Turma do R10 line<\/em>which should bring him even closer to this audience,\u201d highlights the company\u2019s director, Rosalen Saciloto.

The themed style goes beyond footwear. Tonin has developed a line of suitcases designed for those traveling during the period or even representing Brazilian fans in the stands at stadiums across the United States, Mexico, and Canada.

And if the idea is to wear the iconic yellow jersey, BFSHOW also showed its support. The 6th edition of the event embraced the World Cup as its central theme. In addition to the special d\u00e9cor, it featured an exhibition of Historic Jerseys<\/em> the Brazilian national team. Among the highlights was the classic 1970 kit, autographed by Pel\u00e9\u2014the year of Brazil\u2019s third World Cup title\u2014alongside memorabilia from other national teams, such as rivals Argentina national football team.
<\/p>","protected":false},"excerpt":{"rendered":"

De cal\u00e7ados infantis assinados por Ronaldinho Ga\u00facho a malas de viagem, empresas investem na identidade nacional Faltando poucos dias para o in\u00edcio oficial da Copa do Mundo, a ind\u00fastria cal\u00e7adista aposta no forte apelo emocional da competi\u00e7\u00e3o e na paix\u00e3o do brasileiro pelo futebol para conquistar o cora\u00e7\u00e3o do consumidor. As tend\u00eancias, concentradas nas cores […]<\/p>\n","protected":false},"author":6,"featured_media":15187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-15182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"\n\u00c9 o Brasil! 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