With interactive and fun booths, children\u2019s brands are always among the highlights for visitors at BFSHOW, The biggest footwear tradeshow in Latin America. And at this 6th edition \u2014 promoted by the Brazilian Footwear Industries Association (Abical\u00e7ados) and organized by N\u00fcrnbergMesse Brasil (NMB) \u2014 it could not be any different. At Distrito Anhembi, in S\u00e3o Paulo\/SP, leading children\u2019s footwear companies are showcasing collections that revive the spirit of \u201cbeing a kid again,\u201d featuring pins, lights, and plenty of colors.<\/p>\n\n\n\n
At Pampili, LEDs share space with synthetic weaves inspired by handcrafted aesthetics, sparkles, and casual sneakers. The collection\u2019s concept is based on girls\u2019 behavior, reflecting the changes that come with each stage of childhood: more fashion<\/em>forward styles for special occasions, featuring glitter and small heels, or more practical and comfortable options for everyday wear \u2014 such as the Bubble<\/em>with its ultra-light EPTU outsole. <\/p>\n\n\n\n \u201cOur biggest bet is also the models developed within thebarefoot\"<\/em> which prioritizes the body\u2019s natural movement. We brought to the event this wider anatomical shape, which provides a sense of freedom in both sneakers and sandals,\u201d explains Hel\u00f4 Vignoto, the brand\u2019s designer, who also highlights buyers\u2019 interest in the color palette: yellow, candy orange, and touches of blue. candy<\/em> e toques de azul.<\/p>\n\n\n\n With the proposal of \u201crediscovering childhood,\u201d Cal\u00e7ados Bibi brought to BFSHOW a Summer 2026 collection inspired by playfulness as its main concept and starting point. More than a trend, it is a manifesto: a revival of real experiences, free movement, and emotional connections that define childhood. To translate this concept, the collection was developed around four creative universes representing different ways of experiencing play: \u201cplaying by the sea,\u201d \u201cplaying on the ground,\u201d \u201cplaying racing games,\u201d and \u201cplaying at picnics.\u201d Elements such as seashells, flowers, and candies complement a color palette filled with vibrant and contemporary tones, enhancing the visual appeal and reinforcing the fashion<\/em> of the brand.<\/p>\n\n\n\n Models such as the Summer Roller, Summer Roller Sport, and Summer Roller Light<\/em> arrive at the trade show featuring new outsoles in their casual versions, along with proprietary-designed lights. Meanwhile, the exclusive Fisioflex insole technology continues to play a leading role, providing the sensation of walking barefoot \u2014 something considered essential for the healthy development of children\u2019s feet. \u201cOur expectation is to present Bibi\u2019s latest releases firsthand to the BFSHOW audience. We are very optimistic about delivering a great event, especially with the Spring\/Summer launches,\u201d highlights Andrea Kohlrausch, president of Cal\u00e7ados Bibi.<\/p>\n\n\n\n Comfort is also one of the main concerns for Molekinho, from Beira Rio, which is introducing models featuring AdaptaCare technology in its new collection \u2014 an insole with higher edges designed to help prevent feet from slipping, along with a wider front area. Easy-on designs are also among the most sought-after features, as they simplify the routine for both parents and children. Other key bets include adjustable buckles and lugged grip outsoles, which enhance safety for kids.<\/p>\n\n\n\n At Molekinha, the season\u2019s highlight is the candy color palette<\/em> which brings freshness, delicacy, and a playful atmosphere to the children\u2019s universe. The sandal model combines the handcrafted aesthetic of woven uppers with touches of sparkle that brighten girls\u2019 looks. Already a hit among adults, sneakerinas <\/em>too <\/em>gaining space in the new collection, blending the delicate look of ballet flats with the comfort of sneakers.<\/p>\n\n\n\n Both brands feature elements inspired by the Lekinho and Lekinha characters, a children\u2019s program connected to the products and published on YouTube. \u201cThe children\u2019s segment is currently one of the company\u2019s growth drivers. In addition to investing in new collections with greater comfort and technology, we also bring playful and fashion elements into the products,\u201d concludes Maribel Silva, Commercial and Marketing Director at Cal\u00e7ados Beira Rio. <\/p>","protected":false},"excerpt":{"rendered":" Com estandes interativos e divertidos, as marcas infantis s\u00e3o sempre um destaque entre os visitantes da BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina. E nessa 6\u00aa edi\u00e7\u00e3o – promovida pela Abical\u00e7ados e organizada pela N\u00fcrnbergMesse Brasil (NMB) – n\u00e3o poderia ser diferente. No Distrito Anhembi, em S\u00e3o Paulo\/SP, as principais empresas de cal\u00e7ados infantojuvenis apresentam […]<\/p>\n","protected":false},"author":6,"featured_media":15177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-15176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"\n