{"id":14471,"date":"2026-04-22T15:18:38","date_gmt":"2026-04-22T15:18:38","guid":{"rendered":"https:\/\/bfshow.com.br\/?p=14471"},"modified":"2026-04-22T15:22:34","modified_gmt":"2026-04-22T15:22:34","slug":"acordo-comercial-entre-mercosul-e-uniao-europeia-deve-impulsionar-negocios-na-bfshow","status":"publish","type":"post","link":"https:\/\/bfshow.com.br\/en\/acordo-comercial-entre-mercosul-e-uniao-europeia-deve-impulsionar-negocios-na-bfshow\/","title":{"rendered":"Mercosur\u2013European Union trade agreement should boost business at BFSHOW"},"content":{"rendered":"<p>With its provisional entry into force on May 1 (covering the trade chapter), the Mercosur\u2013European Union trade agreement brings optimism for the 6th edition of BFSHOW. The biggest footwear trade show in Latin America, held at the Distrito Anhembi venue in S\u00e3o Paulo\/SP, will feature more than 350 Brazilian footwear brands, representing more than 75% of the country\u2019s footwear production. The trade show, held by the Brazilian Footwear Industries Association (Abical\u00e7ados) and organized by N\u00fcrnbergMesse Brasil, will be held from May 18 to 20.<br><br>According to Abical\u00e7ados Business and Relationships Manager Let\u00edcia Sperb Masselli, despite the challenging international market scenario, the entry into force of the trade agreement\u2014discussed for more than 26 years\u2014brings optimism to the Brazilian footwear industry. \u201cLast year, the European bloc imported more than 3.2 billion pairs, for which US$ 63.7 billion were paid, accounting for over 40% of total global footwear imports. There is strong potential for Brazilian footwear driven by tariff elimination,\u201d says Let\u00edcia, noting that leather footwear, which accounts for 45% of the value exported by Brazil to the European Union, is expected to reach full tariff elimination within up to seven years. Currently, import tariffs on footwear in the European Union range from 3.5% to 17%, depending on the product.<br><br><strong>International buyers outlook<\/strong><br>According to the head of BFSHOW at N\u00fcrnbergMesse Brasil, Felipe Marchioni, the 6th edition of the trade show is expected to achieve record international attendance. \u201cIn May, we expect to welcome more than 1,500 international buyers, a significant share of them from Europe,\u201d he says. The figure includes importers invited through the BFSHOW Buyer Project as well as those attending independently, driven by the event\u2019s international recognition. \u201cWe have the largest industry in the West, and growing demand is natural\u2014especially for importers seeking alternatives to footwear sourced from Asia. We project that, of the total buyers expected at the trade show, more than 12% will be international,\u201d he adds.<br><br>One of the European buyers confirmed for the May edition of BFSHOW is Maciej Pelka, CEO of Kondor, a footwear distributor from Poland. Attending the trade show for the first time, the buyer has strong expectations for business. \u201cWe already work with Brazilian footwear from women\u2019s brands, which are highly appreciated in the Polish market. At the event, we will kick off a purchase totaling more than 20,000 pairs of leather footwear annually,\u201d says Pelka, who also notes interest in expanding business with new Brazilian manufacturers.<br><br>Attending BFSHOW for the second time, buyer Kevin Plaku, CEO of Kevin Class, a network of 11 stores in Albania, notes that the Brazilian footwear showcased at the event combines quality and a wide variety of styles, generating strong expectations for deals. \u201cIf prices meet our expectations, we are considering purchasing more than 20,000 pairs at the event and throughout the year,\u201d he says.<br><br><strong>The trade show<\/strong><br>With less than three years of existence, BFSHOW is already the biggest footwear trade show in Latin America. Held in a space of more than 33,000 square meters, in the financial heart of the continent, the trade show is expected to welcome more than 12,000 buyers from across Brazil and from over 40 countries throughout its three-day run.<br><br>Registration for the trade show is open at www.bfshow.com.br<\/p>\n\n\n\n<p>SERVICE<\/p>\n\n\n\n<p><strong>6th BFSHOW<\/strong><br>Date: May 18-20, 2026<br>Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.<br>Location: Distrito Anhembi, S\u00e3o Paulo, Brazil<br><\/p>","protected":false},"excerpt":{"rendered":"<p>Com a entrada em vigor a partir de 1\u00ba de maio, de forma provis\u00f3ria (englobando a parte comercial), o acordo comercial Mercosul e Uni\u00e3o Europeia traz otimismo para a realiza\u00e7\u00e3o da 6\u00aa edi\u00e7\u00e3o da BFSHOW. A maior feira cal\u00e7adista da Am\u00e9rica Latina, que acontece no Distrito Anhembi, em S\u00e3o Paulo\/SP, contar\u00e1 com mais de 350 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-14471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Acordo comercial entre Mercosul e Uni\u00e3o Europeia deve impulsionar neg\u00f3cios na BFSHOW - Brazilian Footwear Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bfshow.com.br\/en\/acordo-comercial-entre-mercosul-e-uniao-europeia-deve-impulsionar-negocios-na-bfshow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acordo comercial entre Mercosul e Uni\u00e3o Europeia deve impulsionar neg\u00f3cios na BFSHOW - Brazilian Footwear Show\" \/>\n<meta property=\"og:description\" content=\"Com a entrada em vigor a partir de 1\u00ba de maio, de forma provis\u00f3ria (englobando a parte comercial), o acordo comercial Mercosul e Uni\u00e3o Europeia traz otimismo para a realiza\u00e7\u00e3o da 6\u00aa edi\u00e7\u00e3o da BFSHOW. A maior feira cal\u00e7adista da Am\u00e9rica Latina, que acontece no Distrito Anhembi, em S\u00e3o Paulo\/SP, contar\u00e1 com mais de 350 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bfshow.com.br\/en\/acordo-comercial-entre-mercosul-e-uniao-europeia-deve-impulsionar-negocios-na-bfshow\/\" \/>\n<meta property=\"og:site_name\" content=\"Brazilian Footwear Show\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bfshowoficial\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-22T15:18:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T15:22:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bfshow.com.br\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-22-at-11.15.43.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"665\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diego\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diego\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bfshow.com.br\/acordo-comercial-entre-mercosul-e-uniao-europeia-deve-impulsionar-negocios-na-bfshow\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bfshow.com.br\/acordo-comercial-entre-mercosul-e-uniao-europeia-deve-impulsionar-negocios-na-bfshow\/\"},\"author\":{\"name\":\"Diego\",\"@id\":\"https:\/\/bfshow.com.br\/#\/schema\/person\/4bd7a752efa43d52920e1facc4d863ed\"},\"headline\":\"Acordo comercial entre Mercosul e Uni\u00e3o Europeia deve impulsionar neg\u00f3cios na BFSHOW\",\"datePublished\":\"2026-04-22T15:18:38+00:00\",\"dateModified\":\"2026-04-22T15:22:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bfshow.com.br\/acordo-comercial-entre-mercosul-e-uniao-europeia-deve-impulsionar-negocios-na-bfshow\/\"},\"wordCount\":638,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bfshow.com.br\/#organization\"},\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bfshow.com.br\/acordo-comercial-entre-mercosul-e-uniao-europeia-deve-impulsionar-negocios-na-bfshow\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bfshow.com.br\/acordo-comercial-entre-mercosul-e-uniao-europeia-deve-impulsionar-negocios-na-bfshow\/\",\"url\":\"https:\/\/bfshow.com.br\/acordo-comercial-entre-mercosul-e-uniao-europeia-deve-impulsionar-negocios-na-bfshow\/\",\"name\":\"Acordo comercial entre Mercosul e Uni\u00e3o Europeia deve impulsionar neg\u00f3cios na BFSHOW - 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