{"id":14241,"date":"2026-03-17T18:26:13","date_gmt":"2026-03-17T18:26:13","guid":{"rendered":"https:\/\/bfshow.com.br\/?p=14241"},"modified":"2026-03-17T18:28:36","modified_gmt":"2026-03-17T18:28:36","slug":"maior-feira-calcadista-da-america-latinatera-75-da-producao-brasileira-representada","status":"publish","type":"post","link":"https:\/\/bfshow.com.br\/en\/maior-feira-calcadista-da-america-latinatera-75-da-producao-brasileira-representada\/","title":{"rendered":"The biggest footwear tradeshow in Latin America\nwill have 75% of Brazilian production represented"},"content":{"rendered":"

Considered the biggest footwear tradeshow in Latin America, BFSHOW will have more than 75% of the sector\u2019s annual production \u2014 over 900 million pairs \u2014 represented. With major names confirmed, such as Alpargatas, Grendene, Cal\u00e7ados Beira Rio, Ramarim, Democrata, Ferracini, and Pimpolho, among other industry giants, the sixth edition of the trade show will take place from May 18 to 20 at Distrito Anhembi, in S\u00e3o Paulo\/SP. The event is held by the Brazilian Footwear Industries Association (Abical\u00e7ados) and organized by N\u00fcrnbergMesse Brasil (NMB).

Highlighting the strength of the Brazilian footwear industry \u2014 the largest in the West in terms of production \u2014 the Executive President of the Brazilian Footwear Industries Association (Abical\u00e7ados), Haroldo Ferreira, emphasizes the positive expectations for the trade show. \u201cBFSHOW is the key moment for our industry to connect with the world, consistently generating very positive expectations not only in the domestic market, but also internationally,\u201d he says. In the most recent edition, held in May last year, more than R$ 240 million were generated in international business alone.\u00a0

Growth<\/strong>
The CEO of N\u00fcrnbergMesse Brasil (NMB), Jo\u00e3o Paulo Picolo, emphasizes that the positive expectations are reflected in the strong engagement of Brazilian companies, from all Footwear Local Productive Arrangements (LPA), sizes, and production segments. \u201cBFSHOW is the main business showcase for Brazilian footwear to the world. An event that brings together the best of the industry and offers national and international buyers opportunities for qualified networking, experiences, and strong business deals,\u201d he states. For the 6th edition of BFSHOW, more than 350 Brazilian brands are expected, with an anticipated attendance of over 12,000 national and international buyers.\u00a0

Havaianas present<\/strong>
After a 2025 marked by an EBITDA (earnings before interest, taxes, depreciation, and amortization) of R$ 866 million \u2014 an impressive 145% increase compared to 2024 \u2014 Alpargatas (Havaianas) is preparing a special moment for BFSHOW. During the trade show, the company, which sold more than 205 million pairs throughout last year, will launch 100% of its new Summer collection.\nAccording to Monize Sales, Trade Marketing Manager for the Specialized Channel at Alpargatas, participating in BFSHOW \u2014 held for the past three years (always in May) \u2014 is a key moment that brings together business, brand positioning, and the strengthening of B2B relationships with major clients, both in the domestic and international markets. \u201cAt BFSHOW, we welcome all our main clients from Brazil and Latin America. It is the main growth driver for the brand across the continent,\u201d she emphasizes.\u00a0\u00a0

Pimpolho: a key moment<\/strong>
With a 10% growth in 2025, Pimpolho sees BFSHOW as an extremely relevant moment for the footwear sector, as it brings together the main market players and creates an environment conducive to generating business, strengthening client relationships, and opening new commercial opportunities.\nAccording to the company\u2019s director, Carlos Eduardo Padula, the children\u2019s brand is confident that the trade show will be an excellent opportunity to strengthen partnerships and continue the growth recorded in the first two months of 2026, estimated at 29%. \u201cVirtually our entire Spring-Summer collection will be presented during BFSHOW, as we understand that the trade show is the main moment to launch seasonal novelties to the market,\u201d he says, adding that, in addition to its traditional lines focused on early childhood, the company will reinforce its Phase 4 Line (sizes 28 to 34), launched at the end of 2025 and already showing excellent market acceptance.\nWith an annual production of around 4 million pairs \u2014 including footwear, socks, and accessories for children \u2014 Pimpolho expects revenue to grow by more than 25% in 2026. players <\/em>do mercado e cria um ambiente prop\u00edcio para gera\u00e7\u00e3o de neg\u00f3cios, relacionamento com clientes e abertura de novas oportunidades comerciais. Segundo o diretor da empresa, Carlos Eduardo Padula, a marca infantil est\u00e1 confiante de que a mostra ser\u00e1 um excelente momento para fortalecer parcerias e dar sequ\u00eancia ao crescimento do primeiro bimestre de 2026, estimado em 29%. \u201cPraticamente toda a cole\u00e7\u00e3o Primavera-Ver\u00e3o ser\u00e1 apresentada durante a BFSHOW, pois entendemos que a feira \u00e9 o principal momento para lan\u00e7ar ao mercado as novidades da esta\u00e7\u00e3o\u201d, informa, adiantando que, al\u00e9m das linhas tradicionais voltadas \u00e0 primeira inf\u00e2ncia, a empresa refor\u00e7ar\u00e1 sua Linha Fase 4 (numera\u00e7\u00e3o 28 a 34), lan\u00e7ada no final de 2025 e que j\u00e1 vem apresentando excelente aceita\u00e7\u00e3o no mercado. Com uma produ\u00e7\u00e3o anual de cerca de 4 milh\u00f5es de pares, entre cal\u00e7ados, meias e acess\u00f3rios voltados ao p\u00fablico infantil, a Pimpolho prev\u00ea crescimento de mais de 25% em faturamento para 2026.

Freeway: positive expectations<\/strong>
One of Brazil\u2019s leading producers of men\u2019s footwear, Freeway also holds positive expectations for the 6th edition of BFSHOW. Participating since the first edition of the event, in 2023, the company sees the trade show as its main opportunity to present its collections to both domestic and international markets.\n\u201cWe take part in both editions every year. In the May edition, we see stronger attendance from domestic buyers, while in November there is a significant presence of importers,\u201d explains Jo\u00e3o Pedro Pimenta Kikuichi, from Freeway\u2019s Marketing team.\nWith a production capacity of more than 1.2 million pairs per year \u2014 around 15% of which are exported \u2014 the brand will launch 100% of its Summer collection at the event, with highlights including footwear featuring 360\u00ba lining and the Automatic model, which promises a \u201chands-free\u201d slip-on experience.\u00a0

Ramarim: optimism despite a \u201cchallenging\u201d market<\/strong>
With a production of more than 50,000 pairs of women\u2019s footwear per day, Ramarim is another industry giant set to attend BFSHOW. The company\u2019s Marketing Manager, Nelson Magagnin, highlights that expectations for the event are high, even in a \u201cchallenging\u201d market environment.\nThe optimism is driven by the strong alignment of the collection with consumer expectations. \u201cAt the trade show, we will present our full collection, as it is essential to showcase all our new releases to retailers during this key meeting moment,\u201d Magagnin says, highlighting the success of the Total Comfort line.\u00a0

Registration for the 6th edition of BFSHOW is now open at www.bfshow.com.br


Service<\/strong>
6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.\u00a0
Location: Distrito Anhembi, S\u00e3o Paulo, Brazil
<\/p>","protected":false},"excerpt":{"rendered":"

Considerada a maior feira cal\u00e7adista da Am\u00e9rica Latina, a BFSHOW ter\u00e1 mais de 75% da produ\u00e7\u00e3o anual do setor – de mais de 900 milh\u00f5es de pares – representada. Com grandes nomes confirmados, como Alpargatas, Grendene, Cal\u00e7ados Beira Rio, Ramarim, Democrata, Ferracini, Pimpolho, entre outras gigantes do setor, a sexta edi\u00e7\u00e3o da mostra ser\u00e1 realizada […]<\/p>\n","protected":false},"author":4,"featured_media":14242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-14241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"\nMaior feira cal\u00e7adista da Am\u00e9rica Latina ter\u00e1 75% da produ\u00e7\u00e3o brasileira representada - Brazilian Footwear Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bfshow.com.br\/en\/maior-feira-calcadista-da-america-latinatera-75-da-producao-brasileira-representada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maior feira cal\u00e7adista da Am\u00e9rica Latina ter\u00e1 75% da produ\u00e7\u00e3o brasileira representada - Brazilian Footwear Show\" \/>\n<meta property=\"og:description\" content=\"Considerada a maior feira cal\u00e7adista da Am\u00e9rica Latina, a BFSHOW ter\u00e1 mais de 75% da produ\u00e7\u00e3o anual do setor – de mais de 900 milh\u00f5es de pares – representada. 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