{"id":13649,"date":"2025-11-14T18:21:10","date_gmt":"2025-11-14T18:21:10","guid":{"rendered":"https:\/\/bfshow.com.br\/?p=13649"},"modified":"2025-11-14T18:21:34","modified_gmt":"2025-11-14T18:21:34","slug":"bfshow-termina-com-visitacao-internacional-recorde","status":"publish","type":"post","link":"https:\/\/bfshow.com.br\/en\/bfshow-termina-com-visitacao-internacional-recorde\/","title":{"rendered":"BFSHOW closes with record international attendance\u00a0"},"content":{"rendered":"

The 5th edition of BFSHOW, The biggest footwear tradeshow in Latin America, held November 10\u201312 at Distrito Anhembi, in S\u00e3o Paulo\/SP, closed with a record number of international visitors. According to data compiled by the Brazilian Footwear Industries Association (Abical\u00e7ados) and N\u00fcrnbergMesse Brazil, partners in promoting and organizing the event, more than 10 thousand buyers attended over the three days, 13% of them (1,300) coming from 46 countries.\u00a0

With around 350 Brazilian brands gathered in a total area of more than 25.5 thousand square meters, BFSHOW has established itself among the leading trade shows for the footwear sector worldwide. According to the Executive President of the Brazilian Footwear Industries Association (Abical\u00e7ados), Haroldo Ferreira, the trade show reflected the current moment of the Brazilian footwear industry, which is expected to grow up to 1.4% in 2025, surpassing 940 million pairs produced. \u201cBFSHOW indicates that we should see a recovery in the last quarter, with production growth of more than 2%, closing the year on a positive note,\u201d explains the executive.\u00a0

International attendance at the event exceeded expectations, especially considering the challenging global scenario. \u201cWe had a strong presence of importers, mainly from Latin America, as well as from countries in the Middle East, Africa and even Oceania,\u201d celebrates Ferreira, noting that alternative markets have helped soften the challenges faced in exports to the United States, the main international destination for Brazilian footwear.\u00a0

Buyer Program
<\/strong>Domestic and international attendance at the event was boosted by the BFSHOW Buyer Program, which brought 520 domestic buyers and 165 international buyers from 32 countries. Jo\u00e3o Paulo Picolo, CEO of N\u00fcrnbergMesse Brazil, explains that the investment attracted importers selected based on their purchasing potential and market reach, as part of a strategy to diversify destinations. \u201cThe feedback has been positive, especially regarding the quality of the buyers in attendance, who did not come only to network; they came ready to place orders and build partnerships,\u201d he emphasizes. feedbacks <\/em>s\u00e3o positivos, principalmente pela qualidade dos compradores presentes, que n\u00e3o vieram apenas para relacionamento, compareceram para efetivar compras e parcerias\u201d, destaca.\u00a0

Exhibitors<\/strong>
Ricardo Ter\u00eancio, marketing coordinator at Rafarillo, from Franca\/SP, says that both the traffic and the quality of buyers exceeded the brand\u2019s expectations. \u201cBecause it is a November trade show, we were not expecting such a high level of attendance. We welcomed customers who had not bought from Rafarillo for many years. It was a very positive participation.\u201d According to him, business was done with both the domestic and international markets. \u201cThe international market has improved significantly in recent months, and here we were able to confirm this positive momentum,\u201d he adds.\u00a0

For Marcelo Silva, marketing manager at Kidy, from Birigui\/SP, BFSHOW has \u201craised the bar for Brazilian footwear\u201d by showcasing, in a single venue, the very best of the national industry. \u201cFor Kidy specifically, the trade show helps us validate new projects, in addition to closing important deals with domestic and international buyers,\u201d he says. According to him, during this edition the booth received highly qualified traffic, with visitors especially interested in the launch of the T\u00eanis Localize, unveiled during BFSHOW.\u00a0

Emphasizing the opportunity to strengthen relationships, especially with strategic partners in both the domestic and international markets, Piccadilly, from Igrejinha\/RS, welcomed a large flow of clients. \u201cWe received a highly qualified audience, especially during the appearance of our brand ambassador, Carolina Dieckmann, on the second day of the event. This outcome reflects consistent work and the strong engagement of the public with our Fall-Winter 26 collection,\u201d points out Cristine Grings Nogueira, the company\u2019s CEO.

Lojistas
<\/strong>Participating in BFSHOW since its first edition, the traditional Ajita Cal\u00e7ados, which has more than 20 stores in Paran\u00e1 in addition to other businesses, uses the trade show to confirm the trends that will be featured in shop windows in the coming seasons. According to the chain\u2019s Administrative Director, Eduardo Ajita, the current moment of the Brazilian market, with lower retail consumption and stronger competition, especially from e-commerce platforms, makes BFSHOW \u201cessential.\u201d \u201cIt is here that we are able to build a well-targeted collection for a consumer who is increasingly selective and demanding. At BFSHOW, we have all the leading brands together, including more exclusive products, which have been our focus in the women\u2019s collection,\u201d he says.\u00a0

Sapataria Avenida, which operates an exclusive store in Barreiras\/BA, placed its entire Winter collection order at BFSHOW. \u201cBefore the trade show, we prepare to purchase all the footwear for our Winter collection here, because this is where we find the variety we need for our product mix,\u201d says Jonas Francisco de Azevedo, managing partner of the store. According to him, the organization of the trade show makes the retailer\u2019s experience stand out. \u201cBFSHOW is very well thought out, from the easy access, since it takes place in S\u00e3o Paulo, to the segmentation by product type, which optimizes the time we spend visiting and gives us greater peace of mind to do business,\u201d Azevedo comments.

International presence
<\/strong>With five stores focused on the men\u2019s market, Pablo Vega, Import Manager at Ferratti stores, in Ecuador, attended the event for the fourth time. \u201cToday, if you work in the footwear market, you have to come to BFSHOW. I really enjoyed the trade show, which featured a wide variety of brands and was very well organized. We also took the opportunity to meet new suppliers and close deals,\u201d says Vega, noting that technology, comfort, quality, and delivery times are some of the key differentiators of footwear \u201cmade in Brazil.\u201d The international buyer has been working with Brazilian companies for 24 years.

On the calendar
<\/strong>The next edition of BFSHOW is already scheduled. The biggest footwear tradeshow in Latin America will present the Brazilian industry\u2019s Spring\/Summer collections from May 18\u201320, 2026, once again at Distrito Anhembi, in S\u00e3o Paulo\/Brazil.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

A 5\u00aa edi\u00e7\u00e3o da BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina, realizada entre os dias 10 e 12 de novembro, no Distrito Anhembi, em S\u00e3o Paulo\/SP, terminou com uma visita\u00e7\u00e3o internacional recorde. Conforme dados elaborados pela Associa\u00e7\u00e3o Brasileira das Ind\u00fastrias de Cal\u00e7ados (Abical\u00e7ados) e N\u00fcrnbergMesse Brasil, parceiras na promo\u00e7\u00e3o e organiza\u00e7\u00e3o do evento, durante os […]<\/p>\n","protected":false},"author":4,"featured_media":13650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-13649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"\nBFSHOW termina com visita\u00e7\u00e3o internacional recorde\u00a0 - Brazilian Footwear Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bfshow.com.br\/en\/bfshow-termina-com-visitacao-internacional-recorde\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BFSHOW termina com visita\u00e7\u00e3o internacional recorde\u00a0 - Brazilian Footwear Show\" \/>\n<meta property=\"og:description\" content=\"A 5\u00aa edi\u00e7\u00e3o da BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina, realizada entre os dias 10 e 12 de novembro, no Distrito Anhembi, em S\u00e3o Paulo\/SP, terminou com uma visita\u00e7\u00e3o internacional recorde. 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