{"id":13490,"date":"2025-11-11T22:30:16","date_gmt":"2025-11-11T22:30:16","guid":{"rendered":"https:\/\/bfshow.com.br\/?p=13490"},"modified":"2025-11-11T22:30:27","modified_gmt":"2025-11-11T22:30:27","slug":"tambem-e-verao-na-bfshow-marcas-apresentam-colecoes-e-mostram-versatilidade-do-mercado","status":"publish","type":"post","link":"https:\/\/bfshow.com.br\/en\/tambem-e-verao-na-bfshow-marcas-apresentam-colecoes-e-mostram-versatilidade-do-mercado\/","title":{"rendered":"It\u2019s summer at BFSHOW too: brands present collections and showcase the market\u2019s versatility"},"content":{"rendered":"<p><em>Amid boots and closed-toe shoes, trends for the hottest season take over the booths and inspire business all year<\/em><br><\/p>\n\n\n\n<p>Brazilians may try to escape the heat, but summer always finds a way to catch up with them \u2013 and so do the store windows. The November edition of BFSHOW, held in S\u00e3o Paulo, at Distrito Anhembi, runs until Wednesday (11\/12) and is marked by the presentation of the Fall\/Winter 2026 collections. Many exhibitors, however, are also taking the opportunity to preview summer trends with collections that promise to keep retail moving all year long.\u00a0<\/p>\n\n\n\n<p>In the halls, boots share the spotlight with sandals, flat sandals and sporty sandals. Beatriz Cal\u00e7ados brought to its booth a collection focused on Brazil\u2019s hottest regions. \u201cWe tried to keep this line as clean as possible, without losing the essence of today\u2019s fashion, which is the appliqu\u00e9s,\u201d says Cleriston Costa, the company\u2019s director. \u201cWe have a strong presence in the North, Northeast and Center-West of the country, where summer styles prevail. That\u2019s why we are always anticipating trends such as flatforms, block heels and flat sandals with welted soles, which deliver greater comfort.\u201d <em>clean<\/em> poss\u00edvel, n\u00e3o perdendo a ess\u00eancia da moda de agora, que \u00e9 o aplique\u201d, afirma Cleriston Costa, diretor da empresa. \u201cN\u00f3s atuamos muito no Norte, Nordeste e Centro-Oeste do pa\u00eds, onde predominam os modelos de ver\u00e3o. Por isso, estamos sempre antecipando tend\u00eancias, como as <em>flatforms, <\/em>os<em> <\/em>saltos bloco e\u00a0 as rasteiras com vira, que garantem maior conforto\u201d.<\/p>\n\n\n\n<p>Another brand that has been betting on the \u201csummer all year long\u201d concept is Brizza Arezzo, from Grupo Azzas 2154. \u201cWe are a sunny brand, and we talk a lot about flip-flops and sandal-inspired styles. In the latest fashion weeks, we saw flip-flops being worn with perfectly put-together outfits, bringing a more relaxed attitude to the feet. This brought a very important opportunity for Brizza, because we work with more fashion-forward lines that can be worn all year round,\u201d says Marcelo Bohn, Brizza\u2019s trade marketing manager. <em>flip flops <\/em>e dos assandalhados. Nas \u00faltimas semanas de moda, vimos o uso de chinelos com roupas totalmente alinhadas, mostrando algo mais despojado para os p\u00e9s. Isso trouxe uma proposta para a Brizza muito importante, porque trabalhamos com linhas mais <em>fashion<\/em> e que podem ser usadas o ano inteiro&#8221;, comenta Marcelo Bohn, gerente de trade marketing da Brizza.<\/p>\n\n\n\n<p>Men\u2019s footwear is also riding this heat wave. According to Marcelo Reis, designer at Ferracini Cal\u00e7ados, the hottest season is always a success story. \u201cWe export a lot, but Brazil is a tropical country, and today what really matters to male consumers is how they put a look together. We are presenting more refined, elegant styles, such as penny loafers, and investing in suede, nubuck and finished leather to meet all our customers\u2019 everyday needs, with a broader variety of materials and flatter, thinner soles. That way, they can wear a button-up shirt, T-shirt or polo and still feel comfortable and elegant,\u201d he concludes. <em>look.<\/em> Apresentamos pe\u00e7as mais finas e elegantes, como o <em>\u200b\u200bpenny loafer, <\/em>e investimos na camur\u00e7a,<em> nobuck <\/em>e couro acabado para atender todas as necessidades do dia a dia do cliente, com diversifica\u00e7\u00e3o de mat\u00e9rias-primas e solas mais<em> flat <\/em>e finas. Assim, ele pode usar uma camisa de bot\u00e3o,<em> t-shirt<\/em> ou polo e se sentir confort\u00e1vel e elegante&#8221;, finaliza.&nbsp;<\/p>\n\n\n\n<p>Danper, known for its casual and classic style, has innovated by launching flip-flops with a PVC base and an EVA upper layer. \u201cIn practice, this makes our styles lighter and more comfortable. I believe this is an innovation that will change how consumers perceive the brand, since we are presenting a versatile product. Standing out are shades of brown, a color that remains strong in men\u2019s fashion,\u201d says marketing manager Milena Percilia.<\/p>","protected":false},"excerpt":{"rendered":"<p>Entre botas e sapatos fechados, as tend\u00eancias da esta\u00e7\u00e3o mais quente ganham espa\u00e7o nos estandes e inspiram neg\u00f3cios o ano inteiro O brasileiro pode at\u00e9 tentar fugir do calor, mas o ver\u00e3o sempre d\u00e1 um jeito de encontr\u00e1-lo &#8211; e as vitrines tamb\u00e9m. A edi\u00e7\u00e3o de novembro da BFSHOW, que ocorre em S\u00e3o Paulo, no [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-13490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tamb\u00e9m \u00e9 ver\u00e3o na BFSHOW: marcas apresentam cole\u00e7\u00f5es e mostram versatilidade do mercado - Brazilian Footwear Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bfshow.com.br\/en\/tambem-e-verao-na-bfshow-marcas-apresentam-colecoes-e-mostram-versatilidade-do-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tamb\u00e9m \u00e9 ver\u00e3o na BFSHOW: marcas apresentam cole\u00e7\u00f5es e mostram versatilidade do mercado - Brazilian Footwear Show\" \/>\n<meta property=\"og:description\" content=\"Entre botas e sapatos fechados, as tend\u00eancias da esta\u00e7\u00e3o mais quente ganham espa\u00e7o nos estandes e inspiram neg\u00f3cios o ano inteiro O brasileiro pode at\u00e9 tentar fugir do calor, mas o ver\u00e3o sempre d\u00e1 um jeito de encontr\u00e1-lo &#8211; e as vitrines tamb\u00e9m. 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