{"id":13483,"date":"2025-11-11T22:03:39","date_gmt":"2025-11-11T22:03:39","guid":{"rendered":"https:\/\/bfshow.com.br\/?p=13483"},"modified":"2025-11-14T16:49:15","modified_gmt":"2025-11-14T16:49:15","slug":"industria-calcadista-faz-projecoes-positivas-durante-a-bfshow","status":"publish","type":"post","link":"https:\/\/bfshow.com.br\/en\/industria-calcadista-faz-projecoes-positivas-durante-a-bfshow\/","title":{"rendered":"Footwear industry projects a positive outlook during BFSHOW"},"content":{"rendered":"

The 5th edition of BFSHOW, held at the Distrito Anhembi in S\u00e3o Paulo\/SP from November 10 to 12, brings positive expectations for the footwear industry. During the trade show\u2019s press conference, held on the 11th, industry leaders and entrepreneurs shared growth projections, even in the face of a challenging economic environment.\u00a0

The Executive President of the Brazilian Footwear Industries Association (Abical\u00e7ados), Haroldo Ferreira, opened the event by highlighting the footwear industry\u2019s growth outlook. According to him, even amid a challenging scenario, output is expected to increase by up to 1.4% in 2025, surpassing 940 million pairs produced. \u201cIn the last quarter alone, with the results from BFSHOW, we estimate growth close to 3%,\u201d he noted. From January to August, according to IBGE data, production fell 1.6% compared to the same period last year\u2014a decline that should be offset by growth in the final months of the year.\u00a0

Export data, which came as a positive surprise for the industry, was also revealed first-hand during the press conference. According to figures compiled by Abical\u00e7ados, from January to October exports totaled 87.3 million pairs and US$819.4 million, representing a 7.5% increase in volume and a 1% decline in value compared to the same period last year. In October alone, exports grew in volume (+10.4%) but dropped in value (-9.1%) compared to the same month in 2024. Ferreira explained that the challenges of exporting to the United States, due to the heavy tariffs on Brazilian products, have been mitigated by an increase in shipments to Latin American countries.

Challenges
<\/strong>Ferreira also outlined the main challenges faced by Brazil\u2019s footwear industry, including the growing influx of footwear imports from Asia. \u201cIn the first ten months of 2025, imports increased by 23.8% in value and 22.9% in volume compared to the same period last year. It is alarming that the pace of import growth is nearly 20 times higher than the expansion rate of the Brazilian domestic market,\u201d he warned. The Executive President also emphasized the importance of implementing taxes (CID-BETs) on online betting and reinstating payroll tax relief.

Footwear industry strength<\/strong>
While uncertainties remain regarding the North American market, BFSHOW brings renewed optimism to the industry. Hosting importers from 62 countries\u2014nearly 170 of whom were invited through the event\u2019s Buyer Program\u2014there is strong anticipation for business diversification. \u201cBFSHOW is the biggest footwear tradeshow in Latin America, playing a key role at this challenging time not only for exports, but also for the growth of the domestic market,\u201d noted Picolo. The event is expected to welcome more than 10,000 Brazilian retailers from every state throughout its three days.\u00a0

Investment in market diversification<\/strong>
A gestora de Projetos da ApexBrasil, por sua vez, destacou os investimentos da ag\u00eancia em projetos com cal\u00e7adistas com o objetivo de diversificar mercados e fortalecer a presen\u00e7a internacional do cal\u00e7ado brasileiro. Segundo Clara, no bi\u00eanio 2024\/2026 est\u00e3o sendo investidos mais de R$ 40 milh\u00f5es em a\u00e7\u00f5es de internacionaliza\u00e7\u00e3o por meio do Brazilian Footwear, programa desenvolvido pela ApexBrasil em parceria com a Abical\u00e7ados. Atualmente, s\u00e3o beneficiadas cerca de 300 empresas de cal\u00e7ados via o programa, que na edi\u00e7\u00e3o cinco da BFSHOW trouxe 11 compradores e quatro jornalistas internacionais para fazer neg\u00f3cios e divulgar o cal\u00e7ado brasileiro no exterior. Atualmente, mais de 70% das exporta\u00e7\u00f5es de cal\u00e7ados s\u00e3o geradas por empresas participantes do Brazilian Footwear.

Companies show optimism<\/strong>
At the trade show, most of the roughly 350 exhibiting brands are satisfied and optimistic about the business generated. During the press conference, Astor Ranft, President of Cal\u00e7ados Pegada (Dois Irm\u00e3os\/RS), emphasized that the deals made at the event will be key to achieving the company\u2019s projected 8% growth in production for 2025. \u201cThat has been our average growth over the past 15 years. Now we are entering new segments\u2014beyond men\u2019s footwear, the company is also producing women\u2019s styles and, from now on, children\u2019s as well\u2014because we want to be the family\u2019s footwear brand. We are also very optimistic about 2026,\u201d he noted. With 6,500 direct jobs across its factories in Rio Grande do Sul and Bahia, Pegada created 1,000 new positions in 2025 alone.\u00a0

Representing the Suzana Santos Group, the company\u2019s Commercial and Creative Director, Suzana Santos, expressed her pride in representing the growing Footwear Local Productive Arrangement (LPA) of S\u00e3o Jo\u00e3o Batista\/SC, now a national reference in women\u2019s footwear production. \u201cThe first half of the year was slower, but we grew more than 10% in the second half. Today, BFSHOW is essential for the group\u2019s business, generating new opportunities in both domestic and international markets,\u201d she said.

Ricardo Campos, CEO of Polo GO from Nova Serrana\/MG, emphasized that he has been attending trade shows for more than 20 years and has never experienced an industry event as effective as BFSHOW. \u201cLast year, our revenue grew by 180%, largely due to our participation in this trade show,\u201d he noted. According to the entrepreneur, holding BFSHOW in S\u00e3o Paulo\u2014the economic capital of Latin America\u2014has been crucial for strengthening Brazil\u2019s footwear industry, making it easier for buyers from across the country and around the world to attend.

For Renato de Nardo, President of Cactus Shoes from Ja\u00fa\/SP\u2014who spoke at the press conference representing S\u00e3o Paulo\u2019s Footwear Local Productive Arrangement (LPA)\u2014companies in the region are \u201cquite optimistic\u201d about closing out a positive year, despite challenges in both domestic and international markets. \u201cCactus is a small company, and here at BFSHOW we have the opportunity to share the floor with industry giants, presenting our products to the world. It is a trade show that is essential to our business. With each edition, we grow around 10% in sales,\u201d he said.\u00a0<\/p>\n\n\n\n

Claudio Taraborrelli, Head of Expansion at Pimpolho from Serra\/ES, emphasized the importance of the footwear trade show, especially for opening new international markets, with a particular focus on Latin America. \u201cBFSHOW is a great opportunity to connect our factories with buyers from all over Brazil and the world. We have high expectations for this edition,\u201d he projected. 

Held by the Brazilian Footwear Industries Association (Abical\u00e7ados) and organized by N\u00fcrnbergMesse Brazil, BFSHOW runs through tomorrow, November 12, at the Anhembi District. Learn more: www.bfshow.com.br. www.bfshow.com.br<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

A realiza\u00e7\u00e3o da 5\u00aa edi\u00e7\u00e3o da BFSHOW, que acontece no Distrito Anhembi, em S\u00e3o Paulo\/SP, entre os dias 10 e 12 de novembro, traz boas expectativas para os cal\u00e7adistas. Durante a coletiva de imprensa da feira, realizada no dia 11, dirigentes e empres\u00e1rios falaram sobre estimativas de crescimento mesmo diante de um cen\u00e1rio desafiador.\u00a0 O […]<\/p>\n","protected":false},"author":4,"featured_media":13484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-13483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"\nInd\u00fastria cal\u00e7adista faz proje\u00e7\u00f5es positivas durante a BFSHOW - Brazilian Footwear Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bfshow.com.br\/en\/industria-calcadista-faz-projecoes-positivas-durante-a-bfshow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ind\u00fastria cal\u00e7adista faz proje\u00e7\u00f5es positivas durante a BFSHOW - Brazilian Footwear Show\" \/>\n<meta property=\"og:description\" content=\"A realiza\u00e7\u00e3o da 5\u00aa edi\u00e7\u00e3o da BFSHOW, que acontece no Distrito Anhembi, em S\u00e3o Paulo\/SP, entre os dias 10 e 12 de novembro, traz boas expectativas para os cal\u00e7adistas. 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