{"id":13072,"date":"2025-10-06T12:25:28","date_gmt":"2025-10-06T12:25:28","guid":{"rendered":"https:\/\/bfshow.com.br\/?p=13072"},"modified":"2025-11-03T15:11:20","modified_gmt":"2025-11-03T15:11:20","slug":"em-momento-de-incertezas-bfshow-tera-papel-fundamental-para-incremento-das-exportacoes","status":"publish","type":"post","link":"https:\/\/bfshow.com.br\/en\/em-momento-de-incertezas-bfshow-tera-papel-fundamental-para-incremento-das-exportacoes\/","title":{"rendered":"In a time of uncertainty, BFSHOW will play a pivotal role in boosting exports"},"content":{"rendered":"

With 33% more accredited international buyers compared to the same period last year, the 5th edition of BFSHOW reaffirms its relevance as the leading export platform for Brazil\u2019s footwear industry. The biggest footwear tradeshow in Latin America, the event held by the Brazilian Footwear Industries Association (Abical\u00e7ados) and organized by N\u00fcrnbergMesse Brasil will take place November 10\u201312 at the Distrito Anhembi venue, in S\u00e3o Paulo, Brazil. Organizers project that the 350+ Brazilian brands will welcome around 12,000 buyers, at least 10% of them international.\u00a0

According to Abical\u00e7ados\u2019 Relationship and Business Manager, Let\u00edcia Sperb Masselli, the strong interest from international buyers in being at BFSHOW underscores the event\u2019s relevance for Brazilian exports at a time of significant global uncertainty. \u201cToday, BFSHOW is essential for exporting companies seeking to expand their international footprint. Exhibiting brands understand the importance of presenting collections and commercial terms aligned with a market-diversification strategy, since the show is pivotal for companies that aim to broaden their presence abroad,\u201d she notes.\u00a0

N\u00fcrnbergMesse Brasil\u2019s Head of BFSHOW, Felipe Marchioni, reports that, to date, buyers from 39 countries have registered, with Argentina and Ecuador standing out. \u201cThe diversity of markets at BFSHOW is crucial at a time when the footwear industry needs to further diversify and spread its export base,\u201d he emphasizes.

Positive expectations
<\/strong>Many companies confirmed for the fifth edition of BFSHOW attribute a significant share of their export growth to participating in the show. Producing more than 2.5 million pairs per year\u2014about 10% of which go to over 30 countries\u2014Pampili (Birigui\/SP) is one of them. \u201cIn a context of challenges in the international market, BFSHOW has proven increasingly relevant to Pampili\u2019s expansion strategy. The show, which draws strong international traffic, is considered the most effective in international results for the brand,\u201d explains Silvana Silveira, the company\u2019s head of international business.

According to Silvana, given the show\u2019s relevance for exports, Pampili decided to increase its presence at the November edition, investing in a larger space with an area dedicated exclusively to meeting with importers. \u201cOur participation in May already delivered positive results, with Pampili consolidating partnerships and opening negotiations in new markets. Business growth compared to May 2024 was 20%,\u201d the executive notes, adding that for November the expectation is to sustain this pace and further expand opportunities.

Gateway
<\/strong>With an annual output of 120,000 pairs\u201460% of which are exported\u2014the young brand Voices Culture (Bento Gon\u00e7alves\/RS) is expected to close 2025 with a 30% increase in exports compared to last year. According to the company\u2019s export manager, Nath\u00e1lia Schneider, BFSHOW plays a pivotal role in the brand\u2019s international market entry strategy. \u201cThe market is challenging, and a key point is diversifying destinations, which allows us to mitigate risks. That\u2019s why we\u2019ve doubled down on trade show participation, and BFSHOW is a gateway to the global market,\u201d she explains. For her, the show has been a positive surprise for the volume and quality of importers from highly diverse origins.

15% growth
<\/strong>Producing 720,000 pairs per year, 15% of which are exported, Polo Go (Nova Serrana\/MG) underscores BFSHOW\u2019s relevance for attracting new clients, especially in the international market. \u201cLast May\u2019s show was very good for us. We secured three new export clients and confirmed our collection with domestic-market customers. For November 2025, the expectation is 15% growth compared to last year\u2019s show,\u201d projects Ricardo Luiz Campos, CEO of the Ride group, owner of the Polo Go brand.\u00a0


SERVICE
<\/strong>5th BFSHOW
Date: November 10\u201312, 2025 \u2013 from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, S\u00e3o Paulo, Brazil)
<\/p>","protected":false},"excerpt":{"rendered":"

Com 33% mais compradores internacionais credenciados em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado, a 5\u00aa edi\u00e7\u00e3o da BFSHOW confirma a sua import\u00e2ncia como principal plataforma de exporta\u00e7\u00f5es para a ind\u00fastria cal\u00e7adista brasileira. Maior feira cal\u00e7adista da Am\u00e9rica Latina, a mostra realizada pela Associa\u00e7\u00e3o Brasileira das Ind\u00fastrias de Cal\u00e7ados (Abical\u00e7ados) e organizada pela N\u00fcrnbergMesse Brasil […]<\/p>\n","protected":false},"author":4,"featured_media":13073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-13072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"\nEm momento de incertezas, BFSHOW ter\u00e1 papel fundamental para incremento das exporta\u00e7\u00f5es - Brazilian Footwear Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bfshow.com.br\/en\/em-momento-de-incertezas-bfshow-tera-papel-fundamental-para-incremento-das-exportacoes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Em momento de incertezas, BFSHOW ter\u00e1 papel fundamental para incremento das exporta\u00e7\u00f5es - Brazilian Footwear Show\" \/>\n<meta property=\"og:description\" content=\"Com 33% mais compradores internacionais credenciados em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado, a 5\u00aa edi\u00e7\u00e3o da BFSHOW confirma a sua import\u00e2ncia como principal plataforma de exporta\u00e7\u00f5es para a ind\u00fastria cal\u00e7adista brasileira. 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