The 4th edition of BFSHOW, the biggest footwear tradeshow in Latin America, brought together 353 Brazilian brands from May 19 to 21 at the Anhembi District in S\u00e3o Paulo\/SP. The event was marked by closed deals on-site. Exhibitors highlighted the effectiveness of the record visitation, with over 12,300 buyers attending, including 1,200 from 60 countries. The total transaction volume will be announced in the coming days. The tradeshow is organized by the Brazilian Footwear Industries Association (Abical\u00e7ados) and managed by N\u00fcrnbergMesse Brasil.<\/p>\n\n\n\n
The Executive President of Abical\u00e7ados, Haroldo Ferreira, emphasized that the event demonstrated the strength of Brazil's footwear production, the fourth largest in the world and the largest in the Western Hemisphere. \u201cBrazil is a major global showcase for footwear with design, innovation, and sustainability. BFSHOW, which featured companies responsible for more than 70% of national production, was a clear demonstration of this. Buyers, in addition to coming in large numbers, also closed deals,\u201d Ferreira commented, adding that the \u201cbarometer\u201d presented at the tradeshow offers optimism for the sector, which is expected to grow by more than 2% in 2025, reaching a production of over 940 million pairs of shoes.<\/p>\n\n\n\n
Latin America\u2019s Leading Trade Show<\/strong> Exhibitors<\/strong> Mariana Thomasi, Head of Revenue at Linus, S\u00e3o Paulo\/SP, highlighted the qualified visitation of national and international buyers invited to the event. \u201cThe contacts were very qualified, and this was reflected at the tradeshow. We are excited about our participation, and this is certainly the beginning of a great partnership that will help position Linus in the B2B market,\u201d Mariana emphasized, praising the large number of importers visiting the event, particularly from Latin America.<\/p>\n\n\n\n Suzana Santos, from S\u00e3o Jo\u00e3o Batista\/SC, was also pleased with her company\u2019s participation in the event. \u201cWe had excellent results, with the collection being well-received by the market,\u201d celebrated Suzana Santos, the company\u2019s Creative and Commercial Director. According to her, the international visitation was significant. \u201cBFSHOW is on par with any international tradeshow when it comes to attracting buyers. We opened new export markets in the Middle East, Latin America, and Europe,\u201d she said.<\/p>\n\n\n\n Buyers<\/strong> Camille Torres Jara, Purchasing Manager at Nievecitas, Ecuador, attended BFSHOW for the third time. \u201cFrom the beginning, we\u2019ve worked with Brazilian footwear because it has unique design, technology, and is made with high quality. The event is excellently organized, with a mix of interesting products. We are progressively increasing the volume of Brazilian footwear purchases, and in this edition, we closed about 10% more deals than last May,\u201d she stated.<\/p>\n\n\n\n The next edition of BFSHOW will take place from November 10 to 12 at the Anhembi District in S\u00e3o Paulo\/Brazil. The May 2026 edition will be held from May 18 to 20, at the same location.<\/p>","protected":false},"excerpt":{"rendered":" A 4\u00aa edi\u00e7\u00e3o da BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina, reuniu 353 marcas brasileiras entre os dias 19 e 21 de maio, no Distrito Anhembi, em S\u00e3o Paulo\/SP, e ficou marcada pela concretiza\u00e7\u00e3o de neg\u00f3cios in loco. Expositores destacaram a efetividade da visita\u00e7\u00e3o recorde de mais de 12,3 mil compradores, sendo 1,2 mil deles […]<\/p>\n","protected":false},"author":4,"featured_media":12368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-12367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"\n
The CEO of N\u00fcrnbergMesse Brasil, Jo\u00e3o Paulo Picolo, celebrated the fact that BFSHOW, now in its fourth edition, has already become the biggest tradeshow in the sector in Latin America. \u201cWith 30% more space, the tradeshow will continue to grow in the coming years,\u201d he celebrated. \u201cAll the exhibitors we spoke with were very satisfied with the national and international visitation. The feeling is one of a job well done,\u201d the CEO remarked, highlighting that 76% of the spaces for the November edition have already been sold.<\/p>\n\n\n\n
Having participated in trade shows for over 20 years, the CEO of Polo Go (Nova Serrana\/MG), Ricardo Campos, stated that the company\u2019s sales target was achieved on the first day of the event. \u201cI\u2019ve been attending trade shows for many years, in all states, and this one was the best in terms of business,\u201d he said. A brand of the Ride group, which grew nearly 400% in revenue during the first quarter, Polo Go is confident about increasing sales in 2025.<\/p>\n\n\n\n
Lorena Bertu, Director of Loff Shoes, Belo Horizonte\/MG, shared that she found new suppliers of premium footwear at the tradeshow. \u201cThe event presented an important variety of 'finds'\u2014leather shoes from smaller, more exclusive brands. We left here with all the purchases for our second semester,\u201d she said.<\/p>\n\n\n\n