{"id":12341,"date":"2025-05-21T20:02:43","date_gmt":"2025-05-21T20:02:43","guid":{"rendered":"https:\/\/bfshow.com.br\/?p=12341"},"modified":"2025-05-21T20:02:46","modified_gmt":"2025-05-21T20:02:46","slug":"caito-maia-da-chili-beans-anuncia-entrada-da-marca-no-universo-sneaker","status":"publish","type":"post","link":"https:\/\/bfshow.com.br\/en\/caito-maia-da-chili-beans-anuncia-entrada-da-marca-no-universo-sneaker\/","title":{"rendered":"Caito Maia, from Chilli Beans, announces brand\u2019s debut in the sneaker universe"},"content":{"rendered":"<p><em>The announcement was made at BFSHOW, the biggest footwear trade show in Latin America. The new products are expected to hit stores in Julyncement was made at BFSHOW, the biggest footwear trade show in Latin America. The new products are expected to hit stores in July<\/em><\/p>\n\n\n\n<p>Brazilian entrepreneur Caito Maia was a featured speaker on the final day of BFSHOW, the biggest footwear trade show in Latin America, held by the Brazilian Footwear Industries Association (Abical\u00e7ados) and organized by N\u00fcrnbergMesse Brasil. The founder of Chilli Beans was invited to share his business vision, emphasize the importance of brand building in retail, and reveal the next steps for what has become the leading eyewear brand in Brazil\u2014including the launch of an exclusive sneaker collection in partnership with Ramarim, expected to hit stores in July.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cI was truly grateful and excited to be invited to speak here at BFSHOW. I\u2019m putting all my energy into stepping into the footwear world, because we see a huge opportunity,\u201d said the entrepreneur before taking the stage. \u201cThe sneaker we created with Ramarim is not only comfortable but also full of personality\u2014it has that Chilli Beans edge, but it\u2019s easy to wear. I\u2019m really happy with the partnership and proud to have teamed up with someone who truly understands footwear. There\u2019s a gap in the fashion and lifestyle sneaker market that\u2019s not being filled, and that\u2019s exactly what we\u2019re aiming for.\u201d <em>lifestyle<\/em> que n\u00e3o est\u00e1 sendo preenchida e \u00e9 isso que queremos fazer\u201d, contou o empres\u00e1rio antes de subir ao palco.<\/p>\n\n\n\n<p>During his presentation, Caito shared the evolution of Chilli Beans, highlighted the brand\u2019s current figures\u2014with 1,400 stores around the world\u2014and stressed the importance of innovation and staying relevant. \u201cI was recently at Shopping Villa Lobos (SP), where we opened our very first kiosk back in 1999. Today, only three of the more than 250 stores from that time are still there. Most of the fashion brands from that era no longer exist. So the message is simple: if we don\u2019t understand how the new generation thinks, we\u2019re done,\u201d said the entrepreneur.<\/p>\n\n\n\n<p>Caito\u2019s talk opened the final day of the BFSHOW Arena, a new feature introduced in this edition of the event, which welcomed major industry figures over its three-day program. Other speakers included Richard Stad, CEO of Aramis\u2014who, like Caito, shared insights on the brand\u2019s repositioning, his leadership journey, and lessons learned in the men\u2019s retail market\u2014La\u00eds Miranda from Steal The Look; Bruna Olivo, co-founder and Creative Director at Lan\u00e7a Perfume; and Priscila Simon, Commercial and Trade Marketing Director for Multibrand Channels at Arezzo&amp;Co.<\/p>\n\n\n\n<p>The space also delivered strategic insights to support retailers in their purchasing decisions. Luana Lanzini and Luana Savadintzky, founders of the Fashion Directions platform, presented key trends in color, must-have products for the Spring\/Summer season, and the rise of sport-inspired fashion in retail. The content was designed to enhance visitors\u2019 decision-making when selecting footwear for their stores. The 4th edition of BFSHOW took place from May 19 to 21 at Distrito Anhembi, in S\u00e3o Paulo\/Brazil<\/p>","protected":false},"excerpt":{"rendered":"<p>O an\u00fancio foi feito na BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina. A novidade deve chegar \u00e0s lojas em julho. O empres\u00e1rio Caito Maia foi destaque no \u00faltimo dia da BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina, realizada pela Abical\u00e7ados e organizada pela N\u00fcrnbergMesse Brasil. O fundador da Chilli Beans foi convidado para compartilhar com [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-12341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caito Maia, da Chili Beans, anuncia entrada da marca no universo sneaker - Brazilian Footwear Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bfshow.com.br\/en\/caito-maia-da-chili-beans-anuncia-entrada-da-marca-no-universo-sneaker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caito Maia, da Chili Beans, anuncia entrada da marca no universo sneaker - Brazilian Footwear Show\" \/>\n<meta property=\"og:description\" content=\"O an\u00fancio foi feito na BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina. A novidade deve chegar \u00e0s lojas em julho. O empres\u00e1rio Caito Maia foi destaque no \u00faltimo dia da BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina, realizada pela Abical\u00e7ados e organizada pela N\u00fcrnbergMesse Brasil. 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