{"id":12242,"date":"2025-05-19T22:14:38","date_gmt":"2025-05-19T22:14:38","guid":{"rendered":"https:\/\/bfshow.com.br\/?p=12242"},"modified":"2025-05-19T22:15:57","modified_gmt":"2025-05-19T22:15:57","slug":"fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow","status":"publish","type":"post","link":"https:\/\/bfshow.com.br\/en\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/","title":{"rendered":"F\u00e1bio Porchat and Coca-Cola Shoes team up for a collab at the BFSHOW"},"content":{"rendered":"

Comedian F\u00e1bio Porchat attended the opening day of BFSHOW, the biggest footwear tradeshow in Latin America, promoted by the Brazilian Footwear Industries Association and organized by N\u00fcrnbergMesse Brasil. As the face of the new marketing campaign for Coca-Cola Shoes\u2019 Share a Coke collection, the artist visited the Sugar Shoes and Neorubber booth, where he spoke about the collaboration with the brand and hosted a footwear-themed version of his show Que Hist\u00f3ria \u00e9 Essa, Porchat?, listening to stories from company representatives and special guests. Que Hist\u00f3ria \u00e9 Essa, Porchat?,<\/em> ouvindo hist\u00f3rias de representantes da empresa e visitantes convidados.<\/p>\n\n\n\n

\u201cI had a lot of creative freedom in this partnership. Taking a script that was already fun and making it my own was really cool. And the result is funny because it worked. When a company has an open mind and isn\u2019t just focused on selling, it works. The more we can reach people through comedy, the more they connect with the brand,\u201d he said. \u201cToday, I\u2019m really happy to be here sharing this story \u2013 and also listening to other stories,\u201d Porchat added upon arriving at BFSHOW.<\/p>\n\n\n\n

Inspired by Coca-Cola\u2019s global campaign \u2014 which revisits the brand\u2019s first personalized product initiative launched a decade ago \u2014 the line features two flip-flop models, initially available in black and red, and customizable with letter inserts. Soon, the collection will also include sandal versions in white and navy blue. The sneakers are fully customizable as well, with exclusive stickers and available in four different styles. stickers<\/em> exclusivos e em quatro vers\u00f5es diferentes.<\/p>\n\n\n\n

\u201cWe launched this campaign alongside the return of the personalized Coca-Cola cans, bringing back a hit from ten years ago that also featured Porchat, playing around with the name Kellen. The idea is to show that if you can\u2019t find your name on the can, you\u2019ll be able to personalize it on a Coca-Cola flip-flop. I think it\u2019s a perfect match,\u201d said Rodaika Diel, executive director at Sugar Shoes. match<\/em> perfeito\u201d, contou Rodaika Diel, diretora-executiva da Sugar Shoes.<\/p>\n\n\n\n

The Share a Coke collection is now available at the brand\u2019s physical and online stores, as well as through authorized retailers. At BFSHOW \u2014 which runs through Wednesday at Distrito Anhembi, in S\u00e3o Paulo \u2014 visitors can also personalize their flip-flops on the spot.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

O humorista F\u00e1bio Porchat prestigiou o primeiro dia da BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina, realizada pela Abical\u00e7ados e organizada pela N\u00fcrnbergMesse Brasil. Estrela da nova a\u00e7\u00e3o de marketing da cole\u00e7\u00e3o Share a Coke, da Coca-Cola Shoes, o artista esteve no estande do Grupo Sugar Shoes e Neorubber falando da parceria com a marca e […]<\/p>\n","protected":false},"author":5,"featured_media":12243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-12242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"\nF\u00e1bio Porchat e Coca-Cola Shoes promovem collab na BFSHOW - Brazilian Footwear Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bfshow.com.br\/en\/fabio-porchat-e-coca-cola-shoes-promovem-collab-na-bfshow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00e1bio Porchat e Coca-Cola Shoes promovem collab na BFSHOW - Brazilian Footwear Show\" \/>\n<meta property=\"og:description\" content=\"O humorista F\u00e1bio Porchat prestigiou o primeiro dia da BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina, realizada pela Abical\u00e7ados e organizada pela N\u00fcrnbergMesse Brasil. 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