{"id":12197,"date":"2025-05-14T14:18:20","date_gmt":"2025-05-14T14:18:20","guid":{"rendered":"https:\/\/bfshow.com.br\/?p=12197"},"modified":"2025-05-14T14:18:23","modified_gmt":"2025-05-14T14:18:23","slug":"arena-bfshow-estreia-com-nomes-influentes-em-tendencias-e-negocios","status":"publish","type":"post","link":"https:\/\/bfshow.com.br\/en\/arena-bfshow-estreia-com-nomes-influentes-em-tendencias-e-negocios\/","title":{"rendered":"Arena BFSHOW debuts with influential names in trends and business"},"content":{"rendered":"<p>The 4th edition of BFSHOW, the largest footwear trade show in Latin America, will not only generate business but also, for the first time, host talks focused on trends and business insights. Organized by the Brazilian Footwear Industries Association (Abical\u00e7ados) in partnership with N\u00fcrnbergMesse Brasil, the event will feature 353 exhibiting brands from May 19 to 21 at the Anhembi District in S\u00e3o Paulo\/ Brazil<\/p>\n\n\n\n<p>All presentations will take place at the Arena BFSHOW. On May 19, the program kicks off at 5:30 p.m. with Luana Lanzini and Luana Savadintzky, founders of the fashion and research platform Fashion Directions. Titled \u201cTrends &amp; Colors That Sell,\u201d the talk will explore key trends and color palettes set to define the upcoming season, along with practical strategies for applying them to attract new customers. The second presentation of the day, scheduled for 6 p.m., will be led by Richard Stad, CEO of Aramis. Invited by the Sugar Shoes Group, the executive will speak under the theme \u201cThe Power of Restlessness,\u201d sharing his leadership journey and the strategy that enabled the brand to double its revenue.<\/p>\n\n\n\n<p>On the second day, May 20, Fashion Directions returns to the Arena BFSHOW for a presentation on \u201cKey Products for the Upcoming Season.\u201d Starting at 5:30 p.m., retailers will get an overview of the most sought-after items for the next fashion cycle.Later that day, at 6 p.m., the focus shifts to \u201cThe Power of Content to Drive Sales,\u201d a session led by Isabella Aredes, content manager at the platform Steal The Look. In her talk, Isabella will explore how to turn trends and digital behavior into narratives that connect, engage, and sell\u2014combining data, creativity, and authenticity.<\/p>\n\n\n\n<p>The day of presentations wraps up at 6:30 p.m. with the panel \u201cInfluencer Marketing: Content, Creators, and Relevance,\u201d featuring Isabella Aredes (Steal The Look), Bruna Olivo (Lan\u00e7a Perfume), and Luciana Wozdik (Arezzo&amp;Co). The discussion promises valuable insights into the real impact of influencer marketing on the fashion industry.<\/p>\n\n\n\n<p>The final day of BFSHOW (May 21) begins earlier, at 10:30 a.m. On this occasion, Caito Maia, founder of Chilli Beans, will take the stage with the talk \u201cBuilding a Successful Brand.\u201d Known for his bold style and forward-thinking approach, Maia\u2014invited by Ramarim\u2014will share how he built Chilli Beans by combining technology, purpose, and branding. He will also reveal, firsthand, a new development in the sneaker segment.<\/p>\n\n\n\n<p>Immediately after, at 11:30 a.m., the talk \u201cSportiness on the Rise in Retail\u201d will be presented by the \u201cLuanas\u201d from Fashion Directions. The specialists will discuss how the sporty aesthetic is reshaping retail\u2014and how brands can tap into this trend to develop collections that are both modern and commercially appealing.<\/p>\n\n\n\n<p>Check out the full schedule on the website. <a href=\"http:\/\/bfshow.com.br\/en\/arena-bfshow\/\">link<\/a>.<\/p>\n\n\n\n<p><strong>SERVICE<\/strong><br>4th BFSHOW<br>Date: May 19-21 - from 9 AM to 7 PM on May 19-20, and from 9 AM to 5 PM on May 21<br>Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, S\u00e3o Paulo, Brazil)<br><\/p>","protected":false},"excerpt":{"rendered":"<p>A 4\u00aa edi\u00e7\u00e3o da BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina, al\u00e9m de gerar neg\u00f3cios ter\u00e1, pela primeira vez, palestras sobre tend\u00eancias e neg\u00f3cios. A mostra, realizada pela Associa\u00e7\u00e3o Brasileira das Ind\u00fastrias de Cal\u00e7ados (Abical\u00e7ados) e organizada pela N\u00fcrnbergMesse Brasil, ter\u00e1 353 marcas expositoras entre os dias 19 e 21 de maio, no Distrito Anhembi, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-12197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Arena BFSHOW estreia com nomes influentes em tend\u00eancias e neg\u00f3cios - Brazilian Footwear Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bfshow.com.br\/en\/arena-bfshow-estreia-com-nomes-influentes-em-tendencias-e-negocios\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arena BFSHOW estreia com nomes influentes em tend\u00eancias e neg\u00f3cios - Brazilian Footwear Show\" \/>\n<meta property=\"og:description\" content=\"A 4\u00aa edi\u00e7\u00e3o da BFSHOW, maior feira cal\u00e7adista da Am\u00e9rica Latina, al\u00e9m de gerar neg\u00f3cios ter\u00e1, pela primeira vez, palestras sobre tend\u00eancias e neg\u00f3cios. A mostra, realizada pela Associa\u00e7\u00e3o Brasileira das Ind\u00fastrias de Cal\u00e7ados (Abical\u00e7ados) e organizada pela N\u00fcrnbergMesse Brasil, ter\u00e1 353 marcas expositoras entre os dias 19 e 21 de maio, no Distrito Anhembi, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bfshow.com.br\/en\/arena-bfshow-estreia-com-nomes-influentes-em-tendencias-e-negocios\/\" \/>\n<meta property=\"og:site_name\" content=\"Brazilian Footwear Show\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bfshowoficial\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-14T14:18:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-14T14:18:23+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bfshow.com.br\/wp-content\/uploads\/2025\/05\/Arena-BFSHOW-Palestrantes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2359\" \/>\n\t<meta property=\"og:image:height\" content=\"1573\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diego\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diego\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bfshow.com.br\/arena-bfshow-estreia-com-nomes-influentes-em-tendencias-e-negocios\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bfshow.com.br\/arena-bfshow-estreia-com-nomes-influentes-em-tendencias-e-negocios\/\"},\"author\":{\"name\":\"Diego\",\"@id\":\"https:\/\/bfshow.com.br\/#\/schema\/person\/4bd7a752efa43d52920e1facc4d863ed\"},\"headline\":\"Arena BFSHOW estreia com nomes influentes em tend\u00eancias e neg\u00f3cios\",\"datePublished\":\"2025-05-14T14:18:20+00:00\",\"dateModified\":\"2025-05-14T14:18:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bfshow.com.br\/arena-bfshow-estreia-com-nomes-influentes-em-tendencias-e-negocios\/\"},\"wordCount\":530,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bfshow.com.br\/#organization\"},\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bfshow.com.br\/arena-bfshow-estreia-com-nomes-influentes-em-tendencias-e-negocios\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bfshow.com.br\/arena-bfshow-estreia-com-nomes-influentes-em-tendencias-e-negocios\/\",\"url\":\"https:\/\/bfshow.com.br\/arena-bfshow-estreia-com-nomes-influentes-em-tendencias-e-negocios\/\",\"name\":\"Arena BFSHOW estreia com nomes influentes em tend\u00eancias e neg\u00f3cios - 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