The biggest footwear trade show in Latin America, BFSHOW brings together all of Brazil\u2019s footwear hubs and serves every product segment. For its 4th edition, the event\u2014hosted by the Brazilian Footwear Industries Association (Abical\u00e7ados) and organized by N\u00fcrnbergMesse Brasil\u2014is expected to feature more than 350 Brazilian brands across an area of over 30,000 square meters. The trade show will take place from May 19 to 21 at Distrito Anhembi, in S\u00e3o Paulo- Brazil, and registration is now open for visitors from both the domestic and international markets at www.bfshow.com.br.<\/p>\n\n\n\n
The industry\u2019s projected growth in production for 2025 sets an optimistic tone for BFSHOW, which will showcase Spring\/Summer collections\u2014typically the most profitable season for Brazil\u2019s footwear sector\u2014during its May edition. \u201cBFSHOW will serve as a barometer likely to confirm our forecast of around 2% growth in footwear production throughout 2025,\u201d says Haroldo Ferreira, Executive President of Abical\u00e7ados. According to him, while the global outlook remains uncertain\u2014particularly due to the ongoing trade war\u2014there is strong domestic demand and rising interest from international buyers, especially from the United States. \u201cSince the U.S. announced a 145% tariff on Chinese footwear, we\u2019ve seen growing interest from American buyers looking for alternatives to Chinese suppliers,\u201d he explains. BFSHOW is expected to receive over 10,000 visits, including approximately 1,200 international buyers from every continent.<\/p>\n\n\n\n
According to Jo\u00e3o Paulo Picolo, CEO of N\u00fcrnbergMesse Brasil, BFSHOW has already established itself as the key meeting point between Brazil\u2019s footwear industry and the global market. \u201cIn May, the leading footwear producer in the Western world\u2014offering product diversity, quality, sustainability, and competitive pricing\u2014will be at the trade show. BFSHOW is emerging as the main international sourcing platform for both domestic and international buyers in Latin America. All production hubs, product segments, and niche markets will be represented\u2014from shoemakers to high-end boutiques,\u201d he emphasizes.<\/p>\n\n\n\n
Strong presence from Minas Gerais<\/strong> One of the confirmed exhibitors is Strike, from Nova Serrana. Producing over 2,000 pairs of sneakers per day for both domestic and international markets\u2014with a focus on South America\u2014the company has high expectations for BFSHOW. \u201cWe\u2019re bringing an outstanding collection that will definitely catch buyers\u2019 attention. In addition, we\u2019ll be unveiling exclusive projects during the event,\u201d says Strike\u2019s Marketing Manager, Matheus Henrique Alves. According to him, the trade show serves as a key indicator that helps guide the company\u2019s collection development and short-term commercial strategies. \u201cWe\u2019re truly excited and have high hopes of welcoming loyal clients and opening up new markets during the event,\u201d he adds.<\/p>\n\n\n\n According to C\u00edntia Costa Soares, Commercial and Development Director at Via Vip, participating in BFSHOW is now part of the company\u2019s annual calendar\u2014especially after the event\u2019s move to S\u00e3o Paulo\/SP. \u201cWe\u2019ve taken part in every edition of BFSHOW, and the results have been excellent. In S\u00e3o Paulo, our company from Nova Serrana has secured more direct business connections and strengthened relationships,\u201d she says. Producing an average of 4,000 pairs per day\u2014ranging from sneakers to boots for both children and adults\u2014Via Vip is optimistic about 2025. \u201cAt the trade show, we\u2019re aiming to close sales geared toward Children\u2019s Day, but we\u2019ll also be presenting new collections and gauging retailers\u2019 reactions firsthand. With these new products, we hope to reach every type of customer,\u201d C\u00edntia adds.<\/p>\n\n\n\n S\u00e3o Paulo embraces BFSHOW<\/strong> Santa Flor, based in Ja\u00fa, has been part of BFSHOW since its second edition\u2014the first one held in S\u00e3o Paulo\u2014and expects a high volume of visitors from both domestic and international markets. \u201cThe trade show is essential for the industry, and moving it to S\u00e3o Paulo was a smart decision. It makes it easier for buyers from Brazil and abroad to attend and helps consolidate the calendar around a single, truly national-level footwear event,\u201d says Helder Fernando Rascachi, the company\u2019s Commercial Manager. Santa Flor produces more than 2,000 pairs of women\u2019s shoes per day, 3% of which are exported.<\/p>\n\n\n\n The positive outlook is shared by Giovanna Mott, Director at Mariotta, also based in Ja\u00fa. \u201cWe\u2019re feeling very optimistic about the upcoming BFSHOW, as the May edition traditionally coincides with a key buying season for retailers\u2014summer collections,\u201d she points out. According to Giovanna, both retailers and importers attend the event looking for products and opportunities tied to the most lucrative time of the year, which, according to Abical\u00e7ados, accounts for around 70% of annual footwear sales in Brazil. \u201cAt the most recent edition, we saw a strong turnout of both domestic and international buyers, creating excellent business opportunities,\u201d she notes. For Giovanna, the event plays a vital role in showcasing the quality and diversity of Brazilian footwear to the world. Today, Mariotta produces 100,000 pairs of women\u2019s shoes per month, exporting 15% of its output.<\/p>\n\n\n\n Cear\u00e1\u2019s strength on display<\/strong> One of the exhibitors from Cear\u00e1 at BFSHOW is Tropical Brasil, a producer of flip-flops and beach sandals from Juazeiro do Norte. The company\u2019s director, Ananias Neto, emphasizes that expectations for the trade show are very high. \u201cThis will be our second time participating in the event, and at our first edition, we had an extremely positive experience, generating numerous business opportunities both in the domestic and international markets,\u201d he says.\n\"Our participation provided excellent visibility and further solidified Tropical Brasil\u2019s position within the national footwear ecosystem,\u201d says Neto. For him, BFSHOW has become much more than just a business event. \u201cIt\u2019s a strategic moment to update footwear fashion trends, strengthen ties with industry partners, and reaffirm the importance and strength of Brazil\u2019s footwear market. It\u2019s a showcase that demonstrates to both Brazil and the world the size, seriousness, and relevance of our sector,\u201d says the director, who expresses his excitement for the upcoming edition. \u201cOur expectation is to open new business opportunities, strengthen relationships with current clients, and resume conversations with international partners,\u201d he concludes. Today, Tropical Brasil produces 240,000 pairs per month, exporting 5% of its output.<\/p>\n\n\n\n The ease of logistics, with the addition of a major national trade show in S\u00e3o Paulo, is highlighted by another exhibitor from the Northeast, Vizzia, a producer of sandals from Juazeiro do Norte. \u201cThe move of BFSHOW to S\u00e3o Paulo was very important, as it makes it easier for both national and international buyers to attend, streamlining the overall logistics of the event. We expect BFSHOW to bring back the best moments of the commercial trade shows that used to take place in S\u00e3o Paulo. The summer collection launch period is our key moment for exposure, so expectations are very high, especially in the international market,\u201d says the company\u2019s Export Manager, Andr\u00e9 Duarte Santos. Today, Vizzia produces an average of 15,000 to 16,000 pairs per day, exporting around 10%.<\/p>\n\n\n\n SERVICE<\/strong> Maior feira cal\u00e7adista da Am\u00e9rica Latina, a BFSHOW concentrar\u00e1 todos os polos cal\u00e7adistas brasileiros e atender\u00e1 a todos os segmentos de produtos. Para a 4\u00aa edi\u00e7\u00e3o do evento, realizado pela Associa\u00e7\u00e3o Brasileira das Ind\u00fastrias de Cal\u00e7ados (Abical\u00e7ados) e organizado pela N\u00fcrnbergMesse Brasil, s\u00e3o esperadas mais de 350 marcas brasileiras em um espa\u00e7o de mais de […]<\/p>\n","protected":false},"author":4,"featured_media":11665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-11664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-brasil"],"yoast_head":"\n
One of the key footwear hubs featured at BFSHOW is Nova Serrana, located in the state of Minas Gerais, which will be represented by 74 exhibiting brands. Known for its focus on athletic footwear, the Minas Gerais cluster produces over 124 million pairs of shoes per year\u2014accounting for 15% of Brazil\u2019s total footwear output.<\/p>\n\n\n\n
With 96 exhibitors confirmed, the state of S\u00e3o Paulo\u2014responsible for more than 44 million pairs of shoes annually\u2014has fully embraced the trade show organized by Abical\u00e7ados. Home to major names such as Alpargatas, maker of the Havaianas brand, S\u00e3o Paulo\u2019s footwear sector will be strongly represented at the event, with new releases from companies of all sizes. One of the regional clusters taking part is Ja\u00fa, a city known for its women\u2019s footwear production. For the local manufacturers, BFSHOW is a valuable opportunity to expand business both in Brazil and abroad.<\/p>\n\n\n\n
The state of Cear\u00e1 will be represented at BFSHOW by 23 exhibiting brands. Accounting for over 26% of Brazil\u2019s total footwear production (around 225 million pairs per year), the Cear\u00e1 footwear industry focuses primarily on Spring\/Summer collections, offering high-quality flip-flops and beach sandals to both the domestic and international markets. With skilled labor, cutting-edge technology, and competitive pricing, Cear\u00e1 is a major player in the sector.<\/p>\n\n\n\n
4th BFSHOW
Date: May 19-21 - from 9 AM to 7 PM on May 19-20, and from 9 AM to 5 PM on May 21
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, S\u00e3o Paulo, Brazil)
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