The opening day of BFSHOW, Brazil\u2019s largest footwear trade show, brought celebrities to unveil four distinct collections developed in partnership with Cal\u00e7ados Beira Rio. The event, running through November 13 at Distrito Anhembi in S\u00e3o Paulo, previews the top footwear and accessory trends set to hit store shelves in the coming months.<\/p>\n\n\n\n
The first celebrity to visit was Nathalia Dill, recently part of the TV series Fam\u00edlia \u00e9 Tudo on Globo. She returns as the face of Modare Ultraconforto\u2019s 2025 campaign, embodying the brand\u2019s focus on fashion, well-being, and sustainability. The brand leads eco-friendly initiatives, including no animal-derived products, 98% green energy use, and water-free production processes. <\/p>\n\n\n\n
On her presence at BFSHOW, Dill emphasized the importance of connecting with brand buyers. \u201cIt\u2019s essential to meet the people working with the brand in person. Being here showcasing these products adds so much value. Everyone is connecting, all working together, creating a truly authentic energy,\u201d says Nathalia, adding that the collection and campaign \u201care completely aligned\u201d with her style.<\/p>\n\n\n\n
Camila Queiroz and Klebber Toledo were greeted with applause at BFSHOW. The actress celebrates three years of partnership and her fifth campaign with Beira Rio. \u201cBeing here today reinforces the campaign\u2019s message: style, quality, accessibility, sustainability. We\u2019re linking our image to a product we genuinely believe in,\u201d says Queiroz.<\/p>\n\n\n\n
Klebber Toledo represented BR Sport, infusing his personality into the new collection. The versatile footwear reflects Toledo\u2019s professional commitments, hobbies, travels, and leisure moments. The entire collection is also animal-free. \u201cOur presence at the show carries a message of unity, of family. We\u2019re here because we believe in something greater than just the product; there\u2019s a story,\u201d Toledo adds.<\/p>\n\n\n\n
Model Alessandra Ambr\u00f3sio, also a BFSHOW highlight, starred in her second campaign for Vizzano. Fresh off the 2024 Victoria\u2019s Secret Fashion Show runway, Ambr\u00f3sio returned to Brazil to participate in the event. \u201cIt\u2019s important for customers, brand representatives, and fans to see that Vizzano and I are a perfect match. I\u2019m thrilled to be here, representing a brand I truly enjoy working with,\u201d explains the model, bringing her trendsetting, fashion-forward, and glamorous essence to the new collection.<\/p>","protected":false},"excerpt":{"rendered":"
O primeiro dia da BFSHOW, maior feira de cal\u00e7ados do Brasil, recebeu celebridades para o lan\u00e7amento de quatro diferentes cole\u00e7\u00f5es, desenvolvidas em parceria com a Cal\u00e7ados Beira Rio. O evento, que acontece at\u00e9 o dia 13 no Distrito Anhembi, em S\u00e3o Paulo\/SP, antecipa as principais tend\u00eancias de moda cal\u00e7adista e de acess\u00f3rios, que estar\u00e3o nas […]<\/p>\n","protected":false},"author":4,"featured_media":10629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,11],"tags":[],"class_list":["post-10627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-noticias-brasil"],"yoast_head":"\n